Screenshot 2021-04-23 at 16.30.55.png

Case Study: Black + Decker

Challenge

Black + Decker is a global industrial. They serve builders and makers, with their quality tools.

 

They had tens of thousands of listings yet low visibility and little presence on search results page. 

They needed support with keyword and title optimisation.

Our team got stuck in to improve their visibility in search results.

We split listings into batches of 500-1000 ASINs, grouped by product type and brand.

We identified major keywords for each product type using in-depth keyword research.

We followed Stanley Black and Decker brand guidelines and our best practice to re-write titles and add 5-10 relevant keywords per product

Approach

Screenshot%202021-04-23%20at%2016.30_edi

Results

Repeat booking: our partner worked with us on 5 addional projects

Our partner saw a significant improvement in sales for listings that our team had optimised.

"Strong expertise in Amazon SEO and work was completed quickly and thoroughly. Have renewed contracts with Sitruna and plan to continue using their services.“

Marketing and Merchandise Manager, Stanley Black + Decker