Little-Gubbins-Cotton-Terry-Wipes-Perfec

Case Study: Little Gubbins

Challenge

Little Gubbins is an eco-friendly baby brand selling sustainable alternatives to traditional wet wipes.

 

Our partner reached out to us for support
with their PPC, in particular guidance on their bidding strategy and management of different products in the same category to avoid ads competing against each other

Our team were keen to get cracking to optimise their PPC and support on expansion into other markets,

Working closely with our PPC Technical Specialists, we supported to recover sales lost from previous issues with a PPC agency. We navigated increasing and reducing their daily ad spend, taking into account daily budgeting differentials between established and new products.

In addition to PPC, we provided support with Little Gubbins' international expansion, including deciding on a launch strategy, and understanding potential FBA and PPC costs to identify the next
best opportunity.

We also supported on listing variation issues (amalgamating child listings under a single parent and adding new colour child variations) and retrieving over 100 legitimate reviews which had been removed by Amazon from their products.

Approach

Little-Gubbins-Cotton-Terry-Wipes-Perfec

Results

+32%

Growth

We increased sales for our partner by 32%, generating impressive sales during the first 4 full months of joining Sitruna

"We are delighted to have found Sitruna, they have been such an excellent team of people to work with – personable, responsive, honest and knowledgeable. From day one we had access to a whole team of experts who were able to do everything from resolving listing issues and creating video assets to implementing a sophisticated ad strategy that would take us forward as a business. The team are always open to questions and never leave you waiting for an answer. We would thoroughly recommend."

Rhian Barden, Co-founder