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SITRUNA GUIDES: Add a Secondary User

Oct 19, 2022

How to give other people access to your Amazon Seller Central account. This is in two parts - 1) inviting the user and 2) adding required permissions once they've accepted the invitation


1. Invite a user

Under Settings, click User Permissions.

Enter the name (Sitruna) and the email address ( and click Send invitation.

TIP: If you don't have access to the "User Permissions" page, you may still be on the Individual subscription plan which doesn't allow secondary users. Upgrade to a Professional account here.

2. Add user permissions

Once they have accepted, you will need to add access permissions. Go back to the User Permissions page.

Click Manage Permissions next to the new account.

Click the checkbox under “View and Edit” to assign permissions. See below for usual access required.

TIP: Do not provide access for Manage Refunds or Manage Returns as this will trigger verification requirements.

Always Required: Manage Inventory/Add A Product, Manage Your Cases (under settings), Business Reports, Sales Summary (in the Reports section)

Inventory and FBA - Everything in the “Inventory” section

PPC campaigns - Everything in the “Advertising” section

Reporting & Audit - Everything in the “Reports” section

Amazon Stores - Everything in the “Store Design” section

3. Add additional region

You will need to do this separately for EU and USA Amazon accounts if access is required to both.

For more tutorials and how-tos, check out our Sitruna Guides series!