Amazon Ads Strategy
Done right, Amazon Ads are the best tools for boosting your sales. Done wrong, they eat up profits. With our innovative campaign structure, keyword research and targeting strategies, we get ACOS under control and grow profits.
We create highly effective Amazon Advertising (PPC) campaigns, using Sponsored Brands and Sponsored Products, and manage them for you.
We start with an in-depth audit of your current set-up to identify quick wins and long-term opportunities. This focuses on individual keyword performance, campaign and ad group structure, bids, budgets, traffic analysis and more. Guided by the findings of the audit, we design a campaign structure that is tailored to your business goals. We conduct detailed keyword research and build campaigns that are based on customer intent levels, and are focused on efficiency and profit. We use software and tools to help us manage PPC campaigns, but ultimately every decision that is made on the account will be taken by a living, breathing, PPC-loving Amazon expert.
We use the following tools to get the maximum out of PPC:
Done right, Amazon Ads are the best tools for boosting your sales. Done wrong, they eat up profits. With our innovative campaign structure, keyword research and targeting strategies, we get ACOS under control and grow profits.
With videos and banners that show in prime positions, Sponsored Brands ads allow you to get ahead of the competition (literally). We use them to bring wider awareness to your brand and catalogue, to get you sales.
Sponsored Products Ads are the bread and butter of PPC. We use them in a highly targeted manner to get your products in front of the right pairs of eyes, to boost visibility and drive conversions.
We have developed our own lightening-fast dashboard tool, which gives you a clear breakdown of how each PPC campaign we manage is working for your products and your brand.
“Sitruna have successfully grown our sales on Amazon with a short period of time. This is further testament to the entire team's skill and commitment due to the relatively high cost of our products and the niche market they hold.”
"The Sitruna team are immense. Their data-driven approach, deep channel expertise and incredible work ethic truly sets them apart. Sitruna ran our Amazon PPC and delivered so far beyond expectations."
"Strong expertise in Amazon Optimisation and work was completed quickly and thoroughly. Have renewed contracts with Sitruna and plan to continue using their services"
“Having used a huge agency in the States, we were very disillusioned with Amazon as they had severely cut our sales. After using Sitruna for only 2 months, we were able to nearly recover our results back to normal levels.
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We're an eCommerce Studio based in London, UK. Experts in Amazon and Marketplaces. We build our own brands and help others to grow.
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