Dole
Marketing the most nutritious of products with the lowest environmental impact, Dole plc is the world’s leading fresh produce provider. Dole’s mission is to make the world a healthier, more sustainable place.
Website
https://dole.co.uk/Industry
Food & Drink12
A+ Content Pages Created
5,000
Search Combinations
4
Products in Top 1% of Tinned Fruits Category
Challenge
Optimised to attract, engage, and convert.
Dole needed to optimise their Amazon listing images and create A+ content for their existing listing based on their visual identity.
A customer can decide if they like a product within 10 seconds. Exciting lifestyle images & informative infographics help potential customers understand the product, get a feel for the brand and increase the conversion rate.
We also optimised their listing titles, bullet points and back-end search terms to ensure their products are indexed for highly searched keywords.
Solution
Stronger visuals, richer content, wider reach.
Our team optimised the pack shots, added visual effects, and highlighted the benefits of the Fruit & Cream, Fruit in Juice, and Fruit in Jelly categories. Additionally, we built a template to build their A+ content, so the client can easily make changes, upload images & apply them to different products. In total, we created x 11 infographics and x 12 A+ content.
For copywriting, we added approximately 70 terms per listing, enabling over 5000 search combinations.
Our Service For
Dole
Everything your brand needs to succeed on Amazon.
Result
High-ranking results across the entire range.
Of the 18 optimised products in the Tinned Fruits category, 4 ranked in the top 1%, 5 in the top 2%, 2 in the top 3%, 1 in the top 4%, and 2 within the top 20% as of 17th July 2023.
Other Case Studies
All the case studies
Friars
Food & DrinkFriars is a premium heritage British chocolate brand founded in 1927. They sell via their own site, eBay, and on Amazon offering handmade chocolate boxes and hampers.
Friars
Friars is a premium heritage British chocolate brand founded in 1927. They sell via their own site, eBay, and on Amazon offering handmade chocolate boxes and hampers.
5
Images per listing
15%
Conversion Rate Increase
200%
Sales uplift year-on-year
Beechmore Books
Stationery & Office SuppliesBeechmore books is a brand established by Sitruna’s founder, Stephen Harris in 2018. Since then, it has grown into one of Amazon’s best-selling notebooks. Beechmore Books are sold on their website and Shopify in the EU & US.
Beechmore Books
Beechmore books is a brand established by Sitruna’s founder, Stephen Harris in 2018. Since then, it has grown into one of Amazon’s best-selling notebooks. Beechmore Books are sold on their website and Shopify in the EU & US.
53%
PPC Sales in 6 Weeks
440%
Sponsored Brand Sales Increase
500%
Sponsored Display Sales & ACOS Cu
Greens Steel
Home & KitchenFounded in 2015, Greens Steel combats single-use plastic waste by offering reusable bottles, tumblers, cups, and straws, now sold across the US, UK, Germany, France, Italy, and Spain.
Greens Steel
Founded in 2015, Greens Steel combats single-use plastic waste by offering reusable bottles, tumblers, cups, and straws, now sold across the US, UK, Germany, France, Italy, and Spain.
#5
Ranking in Kids’ Water Bottles
262%
Sales Increase
94%
Improvement in Kitchen & Home Ranking
Build Your World-Class Amazon Store today
.avif)
Sign up to our Newsletter
