Guides

Register a brand to get benefits as a brand owner

You can open a new account in a new region via Sell Globally to link it to the existing account and sync the product reviews across all marketplaces. 

We can no longer respond to product reviews publicly. We can report an abuse or select the “Helpful” button.

Merchant Spring gives a top-line view on sales, profitability and advertising performance as well as marketplace-level deep-dives.

Vine is a great way to get reviews for new products or ASINs with less than 30 reviews by providing free products to Amazon approved reviewers. It costs £140 and can be done once per ASIN.

Individual seller accounts are free to operate but limited in features. To grow your seller account you will need to upgrade to a Professional account, which costs £25/$39/month.

Videos are a great way to increase conversion rates for your products. They will appear in the main image block, and can also show up on search and competitor listings.

Inputting your VAT numbers into your Amazon account is quick and easy. Amazon's VAT Calculation Service ensures you are not charged VAT on your Amazon fees and allow customers to download VAT invoices

With FBA, Amazon provides fulfilment and customer service for your orders, including processing customer returns. Amazon uses their own customer-friendly policies to determine if an item is eligible for return.

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently for a 5-10% discount

Using variations is a great way to boost sales by increasing review counts, combining sales history across all products and giving customers more choice

Opening an account to sell on Amazon can take as little as 10 minutes. You will need to submit identification documents for yourself and the business.

A brief overview of key terms in Amazon Advertising and how we manage your campaigns.

How to submit or cancel a Multi-Channel Fulfilment order to send products from FBA to off-Amazon customers.

The Fulfilment by Amazon (FBA) fee is a per-unit fee, based on the dimensions and weight of the item.

Amazon FBA have specific requirements for how to package and send in goods, and additional requirements for HAZMAT + Grocery Products.

FBA Small and Light helps reduce the cost of fulfilling orders for small and lightweight FBA inventory priced under $12 (or under £10 including VAT).

The category listing report allows you to download all information stored on Seller Central for your products in a fully complete flat file.

Transparency is an item-level authentication service that helps prevent the sale of counterfeit products to Amazon customers and stops hijackers from selling on your listing.

Amazon Global Logistics is a China to EU and US freight programme managed via Seller Central which allows you to ship product directly from factories in China to FBA warehouses in the US and EU.

Millions of sales on Amazon each year are to business customers. Enrolling in the Amazon Business marketplace takes less than 2 minutes and can help you reach a huge and growing market

How to give Sitruna access to your Amazon Seller Central account via secondary user permissions. This process is in two parts - 1) inviting the user and 2) adding required permissions once they've accepted the invitation.