Auto-Forward Amazon Notifications to Sitruna

Ensure Sitruna have full visibility over all Amazon notifications via auto-forwarding from your primary Amazon email address.

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To protect your Amazon account and respond faster to urgent issues, we ask you to automatically forward emails from @amazon.com as well as your local marketplaces (e.g. @amazon.co.uk or @amazon.de) to your dedicated alerts email address at Sitruna:

alerts+[yourbrand]@sitruna.com

replace [yourbrand] with your actual brand name

for example: alerts+nike@sitruna.com

Why This Matters

Amazon do not allow us to set up secondary email addresses for certain notifications including performance notifications and critical account and listings suspension issues. By auto-forwarding Amazon emails to Sitruna, we can ensure these are fully monitored and proactively actioned - avoiding the need for you to review and forward anything to your Sitruna team.

Amazon will only send these emails to the "Merchant Default Contact" which is your primary email address, as registered on your Amazon account. If you are not sure which email address this is, you can head to Settings > Notification Preferences or check on the links below:

UK link / US link

The Merchant Default Contact will receive all critical alerts by default.

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✅ Set Up Auto-Forwarding (Takes 2–3 Minutes)

By default, Amazon send account alerts from @amazon.com to all countries. However, additional notifications will come from local domains (e.g. @amazon.co.uk

📧 For Gmail Users

Step 1: Add Sitruna as a forwarding address

1. Open Gmail on desktop.
2. Click the gear icon (top-right) → See all settings
3. Go to “Forwarding and POP/IMAP”
4. Click “Add a forwarding address”
5. Enter your Sitruna email (e.g. alerts+mybrand@sitruna.com)
6. Click Next → Proceed → OK
7. Let us know once this is done—we’ll verify the request.

Step 2: Create a filter for Amazon emails

1. Go to Settings → Filters and Blocked Addresses → Create a new filter
2. In the From field, type: @amazon.com
3. Click Create filter
4. Tick “Forward it to” and select your Sitruna alerts email
5. Click Create filter

Step 3: Repeat for other Amazon domains (e.g. @amazon.co.uk / @amazon.de)

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📧 For Outlook (Outlook.com or Microsoft 365)

1. Open Outlook on a desktop browser
2. Click the gear icon (top-right) → View all Outlook settings
3. Go to Mail → Rules → Add new rule
4. Name the rule: “Forward Amazon Emails”
5. Under Add a condition:
   • Choose From, then enter @amazon.com
6. Under Add an action:
   • Choose Forward to, then enter your Sitruna alerts email
7. Click Save
8. Repeat for other Amazon domains (e.g. @amazon.co.uk / @amazon.de)

🔐  Privacy

This setup forwards only emails from Amazon to us. We don’t get access to your inbox or other emails. These messages are used strictly for operational support.

If you have any concerns, your account manager will be happy to walk you through it.