Amazon Advertising

More profitable Amazon ads, not just more spend

‍We optimise Amazon advertising to reduce wasted spend, grow organic rank, and scale profit, with senior specialists and proven processes.

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Why Advertising Matters

Many brands lose money on Amazon ads.
Poor campaign structure, unmanaged search terms and aggressive bidding lead to high costs with little return.
Clear campaign structures
Relevant search terms
Profit-focused bidding
Amazon advertising works when it is tied to a clear profit plan.
Ads push organic rank, organic rank drives sales, and the right balance delivers predictable growth. That is where many brands fall short.
Drive Traffic
Rank Organically
Generate profitable sales
We run advertising as a core growth engine. Our approach links data, bidding and category strategy so every pound you spend strengthens long-term profitability.

Why Sitruna?

You get one of the most experienced Amazon advertising teams. We combine daily optimisation with deep operational knowledge so your ads perform well and your catalogue stays competitive.

We manage the full funnel, covering visibility, consideration and conversion. Our team understand how Amazon works behind the scenes, giving you an advantage that PPC-only agencies cannot match.

What we bring

Many agencies optimise ads in isolation. We optimise ads with your catalogue, pricing, stock levels and competition in mind. This is why our clients see stronger and more stable performance.

20 dedicated Amazon Ads specialists

Over $20M in annual ad spend managed

Expertise across all major Amazon categories and 200+ brands globally

Free Ads Audit
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Our Amazon Ad Approach

Dedicated PPC Manager

A specialist works directly with you, builds your strategy and keeps performance aligned with your goals. You get clear communication, proactive decisions and full visibility.

Smart Bidding Control

We reduce wasted spend with structured campaigns, smart bid adjustments and continuous performance reviews. This protects your margins while supporting long term scale.

Data-Led Optimisation

Our analytics uncover trends, identify profitable search terms and highlight new opportunities. Every optimisation is based on numbers, not guesswork.

Build Organic Rank

We balance ad spend across the funnel to lift organic performance. When stock is low, we reduce spend to protect margin. When inventory is strong, we scale targeted campaigns to re-rank quickly.

Full-Funnel Coverage

We support launches, drive repeat customers and defend branded search. This creates consistent visibility and keeps the competition in check.

Access to Advanced Tools

As an Xnurta partner, we use automation that Amazon does not offer yet, including hourly bid adjustments, dayparting and controlled placement targeting. Your ads stay competitive without unnecessary complexity.

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Ecoegg

EcoEgg was founded by Dawn, inspired by her eczema journey. She developed chemical-free detergent pellets and a reusable Laundry Egg. Today, its kraft packaging cuts cardboard by 56%, blending sustainability with vibrant design—an eco-friendly, skin-safe alternative to traditional detergents.

16%
Conversion Rate
-3%
ASOS
30%
Sales
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Black & Decker

Black + Decker is a global industrial manufacturer of power tools, accessories, hardware, home improvement products, home appliances and fastening systems. They serve builders and makers, with their quality tools.

1,000
ASINs per optimisation cycle
+5–10
Keywords per listing
Full
Brand alignment across all titles
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Antler

Antler sells a range of premium hand luggage, casual bags and accessories on Amazon and joined us in April 2021 with a view to improving their organic factors affecting details pages.

109
Infographic Images Uploaded
94
A+ Content Pages
+YoY
Sales Growth Achieved
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Your Amazon Dream Team

Why settle for one overworked hire when you can have an entire Amazon team?

Our UK and Philippines based experts handle ads, operations, SEO, content, data, and strategy - giving you in-house performance without the overhead.

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Smiling man in bright yellow blazer with crossed arms

Stephen

Oversees strategy and ensures we're aligned to commercial goals. Former Amazonian with 10+ years experience.

Client Success
Professional woman in striped blouse smiling against white background

Fe

Your main point of contact, managing your Amazon strategy, reporting, and coordination across the specialist team.

Brand Manager
sitruna team-member Jan

Jan

Keeps your account running smoothly through proactive checks, flat-file uploads, and hands-on problem solving.

Technical Operations
sitruna team-member Justine

Justine

Runs your Amazon Ads efficiently, ensuring every pound of spend delivers measurable results.

Advertising
sitruna team-member Vicky

Vicky

Optimises your listings with engaging, search-driven copy crafted for Amazon’s latest algorithm and Rufus AI.

SEO Copywriting
sitruna team-member Monica

Monica

Designs eye-catching, conversion-focused A+ content, Storefronts, and visuals that elevate your brand on Amazon.

Graphic Design

Unlock the Full Potential of Your Amazon Advertising

Get a free, expert audit from our Amazon specialists with clear actions to improve performance and reduce wasted spend.

No Seller Central access needed. Just clear actions to grow your revenue profitably.

Get an Audit
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Connect with an Amazon expert today.

Transform your Amazon strategy and get personalised insights from Michael Dan, former senior Amazon employee and Managing Director at Sitruna.