Revitalising sales beyond the bestseller.

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Their primary product, a Sleep Aid supplement, had traditionally been their bestseller and revenue driver on their Amazon account. However, the brand faced a sales plateau due to shifting market trends. The account's sales began to decline, leading to overall stagnation. The challenge was rejuvenating sales and diversifying revenue sources beyond their primary product.

Ultra-Focus surpasses Sleep Aid with record sales.

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The revised approach to their copywriting led to significant sales growth. The Ultra-Focus supplement achieved its highest sales month, and even surpassed the Sleep Aid in sales for two consecutive weeks for the first time recorded. The Sleep Aid supplements saw a 69% increase in organic sales and a 29.3% rise in revenue, while Ultra-Focus experienced a 191.3% increase in organic sales and a 141.9% boost in revenue.

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This strategic shift revitalised overall account performance, reducing reliance on a single product. From an ads perspective, we have since maintained higher and more stable ad-click-through and conversion rates for these products.
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