Meet the team

The Amazon Experts

Between us, we've got decades of experience in eCommerce - we've worked internally at Amazon in the London HQ; run digital marketing for some of the world's top brands  (Tesco, Toys R Us, Canon Cameras, JP Morgan); and built up our own brands into best-sellers that have been awarded the Amazon’s Choice badge and thousands of 5* reviews.

All

Stephen

Founder & Walking, Talking Amazon Encyclopedia
Stephen studied at Cambridge, and worked at Amazon UK HQ, where he learnt everything there is to know about selling on Amazon. But his most useful experience? 6 years as an Amazon Seller himself.

Mike

Amazon Director & FBA Connoisseur
Mike spent 4.5 years at Amazon UK HQ, before joining Sitruna to share that wealth of knowledge with our clients. When he's not tinkering in Seller Central he's probably out for a run!

Linh

Amazon Launch Specialist
Linh is our Amazon Launch Specialist and has helped hundreds of Sellers to get set up, from account opening and listing creation, to brand registry and verification.

Chris

Head of People & Best Practice Expert
Chris studied at Cambridge and worked with Canon, Toys R Us & Hobbycraft at Periscopix. He’s expert at PPC from hours spent in a dark hole, sweating the small stuff (which he actually enjoys).

Steve

Commercial Director
Steve is the big picture thinker in the office. He honed his strategic abilities working with the likes of JP Morgan, Tesco and WWF (pandas not wrestling).

Zyra

Amazon Account Manager
Zyra has a background in advertising, and is an Amazon all-rounder. She’s great at PPC, account analysis, tackling any issues that arise, and making sure listings are in the best shape possible.

Charlie

Amazon Account Manager
Charlie is a whiz at tackling obstacles on Amazon. He is great at dealing with ungating products, suspended products and category analysis. He’s also an Excel expert.

Camille

Ex-Seller Support & Technical Specialist
Camille spent over 4 years working in Amazon Seller Support in the Feeds and FBA team, and knows exactly how to work with Seller Support to resolve any technical issues.

Jan

Ex-Seller Support & Technical Lead
Jan worked as a Seller Support Team Lead in the Feeds, Listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings and writing POAs.

Kerrie

Influencer Marketing Director
Kerrie is an expert in all things influencer. At Disney's Maker Studios and Studio 71, she has worked with some of the biggest content creators (as well as the smallest!) all over the world.

Justine

Justine has an extensive background with Amazon Advertising managing both DSP Programmatic and PPC campaigns for top brands - driving incremental sales by strategically thinking outside the box.

Rich

Amazon Account Manager
Rich is experienced in all areas of Amazon backend. He's great at PPC, account analysis, listing optimisation and Amazon keyword research.

Abby

Amazon PPC Specialist
Abby is an Amazon PPC enthusiast. She has tried and tested every possible PPC strategy (there are lots!) and is always the first to find out about any new features that Amazon release.

Neil

Product Design & Brand Expert
Neil has a degree in Fine Art (as well as 3 other degrees), and leads Sitruna’s in-house product design efforts. He is an expert in defining the creative direction of eCommerce brands.

Daisy

Content Expert & Resident Wordsmith
Daisy studied Creative Writing at Princeton and has worked as a book editor and a copywriter for Johnson & Johnson, British Gas and Very. She helps to whip our clients’ listings into shape.

Emily

Photographer & Visual Expert
Emily is a qualified product and lifestyle photographer and leads on visual content creation. She’s worked for giants like ASOS and Paperchase, and her food photography makes us all hungry!

Account Managers

Zyra

Amazon Account Manager
Zyra has a background in advertising, and is an Amazon all-rounder. She’s great at PPC, account analysis, tackling any issues that arise, and making sure listings are in the best shape possible.

Charlie

Amazon Account Manager
Charlie is a whiz at tackling obstacles on Amazon. He is great at dealing with ungating products, suspended products and category analysis. He’s also an Excel expert.

Jan

Ex-Seller Support & Technical Lead
Jan worked as a Seller Support Team Lead in the Feeds, Listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings and writing POAs.

Justine

Justine has an extensive background with Amazon Advertising managing both DSP Programmatic and PPC campaigns for top brands - driving incremental sales by strategically thinking outside the box.

Rich

Amazon Account Manager
Rich is experienced in all areas of Amazon backend. He's great at PPC, account analysis, listing optimisation and Amazon keyword research.

Abby

Amazon PPC Specialist
Abby is an Amazon PPC enthusiast. She has tried and tested every possible PPC strategy (there are lots!) and is always the first to find out about any new features that Amazon release.

PPC Specialists

Chris

Head of People & Best Practice Expert
Chris studied at Cambridge and worked with Canon, Toys R Us & Hobbycraft at Periscopix. He’s expert at PPC from hours spent in a dark hole, sweating the small stuff (which he actually enjoys).

Zyra

Amazon Account Manager
Zyra has a background in advertising, and is an Amazon all-rounder. She’s great at PPC, account analysis, tackling any issues that arise, and making sure listings are in the best shape possible.

Charlie

Amazon Account Manager
Charlie is a whiz at tackling obstacles on Amazon. He is great at dealing with ungating products, suspended products and category analysis. He’s also an Excel expert.

Justine

Justine has an extensive background with Amazon Advertising managing both DSP Programmatic and PPC campaigns for top brands - driving incremental sales by strategically thinking outside the box.

Rich

Amazon Account Manager
Rich is experienced in all areas of Amazon backend. He's great at PPC, account analysis, listing optimisation and Amazon keyword research.

Abby

Amazon PPC Specialist
Abby is an Amazon PPC enthusiast. She has tried and tested every possible PPC strategy (there are lots!) and is always the first to find out about any new features that Amazon release.

ex-Amazon

Stephen

Founder & Walking, Talking Amazon Encyclopedia
Stephen studied at Cambridge, and worked at Amazon UK HQ, where he learnt everything there is to know about selling on Amazon. But his most useful experience? 6 years as an Amazon Seller himself.

Mike

Amazon Director & FBA Connoisseur
Mike spent 4.5 years at Amazon UK HQ, before joining Sitruna to share that wealth of knowledge with our clients. When he's not tinkering in Seller Central he's probably out for a run!

Camille

Ex-Seller Support & Technical Specialist
Camille spent over 4 years working in Amazon Seller Support in the Feeds and FBA team, and knows exactly how to work with Seller Support to resolve any technical issues.

Jan

Ex-Seller Support & Technical Lead
Jan worked as a Seller Support Team Lead in the Feeds, Listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings and writing POAs.

Technical Specialists

Stephen

Founder & Walking, Talking Amazon Encyclopedia
Stephen studied at Cambridge, and worked at Amazon UK HQ, where he learnt everything there is to know about selling on Amazon. But his most useful experience? 6 years as an Amazon Seller himself.

Mike

Amazon Director & FBA Connoisseur
Mike spent 4.5 years at Amazon UK HQ, before joining Sitruna to share that wealth of knowledge with our clients. When he's not tinkering in Seller Central he's probably out for a run!

Linh

Amazon Launch Specialist
Linh is our Amazon Launch Specialist and has helped hundreds of Sellers to get set up, from account opening and listing creation, to brand registry and verification.

Camille

Ex-Seller Support & Technical Specialist
Camille spent over 4 years working in Amazon Seller Support in the Feeds and FBA team, and knows exactly how to work with Seller Support to resolve any technical issues.

Jan

Ex-Seller Support & Technical Lead
Jan worked as a Seller Support Team Lead in the Feeds, Listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings and writing POAs.

Content & Designers

Kerrie

Influencer Marketing Director
Kerrie is an expert in all things influencer. At Disney's Maker Studios and Studio 71, she has worked with some of the biggest content creators (as well as the smallest!) all over the world.

Neil

Product Design & Brand Expert
Neil has a degree in Fine Art (as well as 3 other degrees), and leads Sitruna’s in-house product design efforts. He is an expert in defining the creative direction of eCommerce brands.

Daisy

Content Expert & Resident Wordsmith
Daisy studied Creative Writing at Princeton and has worked as a book editor and a copywriter for Johnson & Johnson, British Gas and Very. She helps to whip our clients’ listings into shape.

Emily

Photographer & Visual Expert
Emily is a qualified product and lifestyle photographer and leads on visual content creation. She’s worked for giants like ASOS and Paperchase, and her food photography makes us all hungry!

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