Our Team

Between us, we've got decades of experience in eCommerce - not to mention we're the largest team of ex-Amazonians in the UK. Our consultancy team is headed up by Mike, who leads our wonderful team of UK and international PPC experts, operations specialists, graphic designers, FBA masters, copywriters, brand managers, ex-seller support and more.
Stephen Harris

Stephen studied at Cambridge, and worked at Amazon UK HQ, where he learnt everything there is to know about selling on Amazon. But his most useful experience? 6 years as an Amazon Seller himself.

Michael Dan
Managing Director

Mike, our Managing Director, brings a wealth of experience from his four and a half years at Amazon UK HQ. Now, at Sitruna, he's dedicated to sharing that knowledge to drive success for our clients.

Chris Thomas
Operations Director

Chris studied at Cambridge and worked with Canon, Toys R Us & Hobbycraft at Periscopix. He’s expert at operations from hours spent in a dark hole, sweating the small stuff (which he actually enjoys).

Sophie Down
Advertising Director

Sophie is our Advertising Director & the go-to for all things ads at Sitruna. With over 9 years in the marketing & paid media industry & generating millions in revenue for global brands, Sophie heads up & our team of PPC specialists to ensure your ads are in the right place at the right time. When Sophie's not working, you'll find her running, working out or writing poetry.

Sophie Slade-Hunswick
Content Director

With five years of industry experience, Sophie, our Content Director, specialises in delivering compelling and strategic SEO-optimized content that elevates brands on Amazon. You'll find her in lakes, rivers & seas in her spare time practising cold water mindfulness.

Beth Ashworth
Partnerships Manager

Beth brings with her a truckload of Amazon-insider knowledge - after five and half years at Amazon HQ, she's launched & managed brands, ran the UK Renewed Marketplace, and developed a Seller Education program. Whatever the challenge, she's ready to help (if she's not busy doing yoga or walking dogs!).

Neil Batho
Brand Director

Neil has a degree in Fine Art (as well as other degrees), and leads Sitruna’s in-house product design efforts. He is an expert in defining the creative direction of eCommerce brands.

James Thomas
Warehouse & Logistics Director

Customer service is James' passion. After 5 years of managing large catering contracts and events, it was time for a change. Becoming self-employed in 2016 and starting a successful, family-run property management company alongside his father. All this led to the birth of Sitruna Logistics, where customer satisfaction is the top priority.

Alan Thomas
Warehouse & Logistics Director

Alan loves to give and receive great service. Having spent many years as a professional chef and facilities manager, both in the military and civilian environments, Alan was able to move into logistics with the financial, organisational and management skills that were needed. He is dedicated to his family, and work and enjoys all the challenges that these bring. Alan loves rugby and woodwork and is a proud Welshman.

Rex Mollo
People Operations Specialist

Rex build bridges between passionate people and a thriving work environment, fostering a culture as rich and engaging as the global adventures he craves. Empowering the team, does not only retain top talent, but also refine operations for an even smoother, more successful Sitruna journey for everyone.

Marie Ragot
Talent Acquisition Specialist

Marie is a Registered Psychometrician and a recruitment pro with years of experience with e-commerce companies. When not donning her HR hat you'll most likely find her reading, taking care of her five dogs, or lamenting the state of snail mail in today's modern age.

Sinem Kina
Data Operations Manager

With 4 years of experience at Amazon HQ as a data analyst, Sinem has a wealth of knowledge. From the stock sitting in the warehouse to it being delivered to your door. In her spare time, you can find her playing (losing at) badminton, in the gym or on a long dog walk.

Charlie Castro
Advertising Manager

Charlie, our senior Brand Manager, wears multiple hats and seamlessly blends brand strategy and PPC management. This dual role allows him to create holistic, data-driven strategies for tangible results in the competitive world of Amazon retail.

Mitchell Roach
Advertising Specialist

With over five years of industry experience, Mitchell has experience driving marketplace growth across Amazon globally. With a focus on P&L, strategy, data analytics & performance marketing to increase profitability & guiding brands towards exits/ mergers & acquisitions.

Justine Aquino
Advertising Specialist

Justine has an extensive background with Amazon Advertising managing DSP Programmatic & PPC campaigns for top brands - driving incremental sales by strategically thinking outside the box.

Leonard Orduna
Advertising Specialist

Leonard, a seasoned Amazon PPC Manager, is the go-to for numerous eCommerce sellers. With his expertise in driving sales and enhancing ad accounts, he's dedicated to ensuring client success with flair.

Abby Guce
Advertising Specialist

With over five years as an Amazon PPC specialist, Abby thrives on challenges. Expertly analyzing data & strategies to optimise performance & drive successful advertising campaigns.

Cherry Lisud
Advertising Specialist

Cherry's journey from Amazon Operations Associate to PPC Specialist showcases her dedication to unlocking client success. With a tenacious spirit, she drives optimal results and exceeds goals.

Denmark Guimbarda
Advertising Specialist

With five years of dedicated experience as an Amazon PPC Specialist, Denmark specialises in crafting targeted Amazon PPC campaigns that drive sales and maximize ROI.

Fe Raip
Advertising Specialist

Fe brings years of experience in advertising, specialising in Amazon PPC and Google Search Ads, with a background in listing optimisation. She finds joy and passion in assisting eCommerce sellers to enhance their brand presence and grow.

Arc Sastre
Advertising Specialist

With years of experience in Amazon PPC, Arc enhances ad accounts and drives sales. With a background in collaborating with Amazon Marketing Agencies, Arc is committed to delivering effective strategies for client success.

Kobe Reynes
Advertising Specialist

Kobe transitioned from a Seller Support Agent to a PPC Specialist, dedicating three years to mastering his craft. Focused on client success, he leverages his expertise to exceed expectations.

Roxanne Sandoval
Advertising Specialist

Roxanne, a seasoned Amazon PPC professional, boasts extensive knowledge of Amazon Advertising and years of experience managing diverse brands across the platform. With steadfast dedication, she helps sellers achieve their goals through strategic approaches.

Zyra Garbida
Advertising Specialist

Zyra is your go-to Amazon all-rounder, excelling in PPC, account analysis, and optimising listings. With her vibrant personality and expertise, she ensures success with every project.

AJ Chua
Advertising Specialist

Since 2022, AJ has thrived as an Amazon PPC specialist, leading teams to meet target KPIs. With her infectious enthusiasm, she's your go-to guru for Amazon advertising.

Victoria Molter
Content Specialist

Over the past 4 years, Vicky has mastered the art of crafting engaging Amazon SEO content that converts. When she's not writing compelling copy, she loves reformer pilates, swimming and catching the latest films at the cinema.

Amun Sira
Content Specialist

Amun nurtures her creative articulation as a copywriter at Sitruna to produce smashing copy that sells on Amazon. Coupled with her skills at project management, she has all the tools to help brands succeed on Amazon.

Harry Curtis
Content Specialist

Harry has a first in English Literature from the University of Bristol and a Post Graduate Diploma in Law. When not copywriting you'll most likely find him reading or playing a game of pickup basketball at the local hoop.ball at the local hoop.

Estela Lin
Graphic Manager

Estela has a background in branding communication. As our graphic design expert, she is great at building brand assets and eye-catching content.

Ryan Busian
Graphic Designer

Meet Ryan, by day, he's a graphic designer weaving magic into images. By night, he dabbles with tattooing & imprinting stories. With a passion for pixels & the thrill of ink.

Paul Jualayba
Graphic Designer

Boasting ten years of experience in Amazon & social media advertising Paul is known for crafting engaging visuals. Dedicating his career to creating impactful ads, his blend of creativity & strategic insight delivers results.

Monica Ong
Graphic Designer

Monica is a graphic designer who explores various artistic avenues in her free time. Her endeavours range from painting pet portraits to crafting editorial illustrations for local publications in Manila. Some might label her a workaholic; however, her unwavering dedication primarily ensures the comfortable life of her beloved dog, Mishka.

Jenne Santos
Graphic Designer

Graphic Designer

Linh Cao
Technical Manager

Meet Linh, our vibrant Amazon Launch Specialist who's helped countless Sellers navigate the intricacies of setting up shop. From account opening to brand registry, Linh's friendly guidance ensures a smooth journey into the world of Amazon retail.

Aron Guese
Technical Specialist

With extensive experience collaborating with Amazon Marketing Agencies, Aron is the go-to guy for sellers. He tackles technical issues with flair and his deep knowledge of Amazon policies contributes significantly to clients' success.

Jan Raven Jongko
Technical Specialist

Jan worked as a Seller Support Team Lead in the feeds, listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings & writing POAs.

Janina Chebat
Technical Specialist

Janina worked as an Amazon Seller Support associate in the Amazon Philippines HQ for 2 years, and has fantastic knowledge on how to resolve issues and navigate the Amazon technical eco-system.

Jonathan Gutierrez
Technical Specialist

Jonathan worked as a Seller Support for several years in the Amazon Ph HQ before becoming a Senior Account Manager with a Canadian Amazon marketing agency. Over time, he developed profound expertise in addressing Amazon technical related issues.

Alex Tse
Technical Specialist

Technical Specialist

Rome Tadong
Technical Specialist

Technical Specialist

Ben Park
Warehouse Manager

Ben's experience in hospitality and the local government has made planning with the right resources and communication something he is very passionate about. He cares deeply about friends, exploring new places and his first love, cinema!

Charlotte Dibben
D2C Specialist

After nearly 10 years in the optics industry, running a busy contact lens clinic, it was time for a new environment and a new set of challenges to throw myself into. In my spare time, I can be found writing Dungeons & Dragons campaigns and other means of channeling my creative energy.

Amy Ditchfield
Brand Manager

Brand Manager

Tallulah Weaver
Brand Manager

With four and a half years of experience working as a Marketplace Consultant at Amazon, Tallulah can confidently scale and support any Amazon Seller. From retro DVDs to skincare, pet products to baby food and everything in between. Outside of Amazon, you can find her painting, weight lifting and (most importantly) perfecting her talents as an Amazon customer.

Jerina Peñaflor
Amazon Product Specialist

Amazon Product Specialist

Jewell Sungcad
Sales Operations Specialist

Sales Operations Specialist

Our support team

Head of Security

We count on Frankie to be alert to keep our offices secure. Whether we are under threat from squirrels, knocks at the door, or tennis balls, he has us protected (after he has caught up on zzz's of course).

VP of Wellness and Recreation

Annie the ex-guide dog keeps office team members in good spirits with her calm demeanour and regular demands for belly rubs.

Chief Paper Shredder

Rufus loves paper almost as much as he loves the water. We have never tried both at the same time.... but... he would probably lose his mind.

Food Safety Inspector

Where could we be without an internal food inspector? She keeps us safe from all kinds of food!

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