Our Team

Between us, we've got decades of experience in eCommerce. Our  consultancy team is headed up by ex-Amazonian Mike, who leads our wonderful team of UK and international PPC experts, operations specialists, graphic designers, FBA masters, copywriters, brand managers ex-seller support and more.
Stephen Harris
Founder

Stephen studied at Cambridge, and worked at Amazon UK HQ, where he learnt everything there is to know about selling on Amazon. But his most useful experience? 6 years as an Amazon Seller himself.

Michael Dan
Managing Director

Mike spent 4.5 years at Amazon UK HQ, before joining Sitruna to share that wealth of knowledge with our clients. When he's not tinkering in Seller Central he's probably out for a run!

Linh Cao
Technical Manager

Linh is our Amazon Launch Specialist and has helped hundreds of Sellers to get set up, from account opening and listing creation, to brand registry and verification.

Jan Raven Jongko
Technical Specialist

Jan worked as a Seller Support Team Lead in the Feeds, Listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings and writing POAs.

Sophie Slade-Hunswick
Content Director

Sophie specialises in strategic SEO-optimised content that elevates brands organically. Ready to transform ideas into impactful narratives, Sophie strives to set a new success standard. You'll find her in lakes, rivers & seas in her spare time practicing cold water mindfulness.

Neil Batho
Brand Director

Neil has a degree in Fine Art (as well as other degrees), and leads Sitruna’s in-house product design efforts. He is an expert in defining the creative direction of eCommerce brands.

Sophie Down
Advertising Director

Sophie is our Advertising Director & the go-to for all things ads at Sitruna. With over 9 years in the marketing & paid media industry & generating millions in revenue for global brands, Sophie heads up & our team of PPC specialists to ensure your ads are in the right place at the right time. When Sophie's not working, you'll find her running, working out or writing poetry.

Ed-Louie Busian
Graphic Designer

Ed is our resident graphic design expert. He creates slick, professional and creative store fronts for brands. Ed loves to design apparel & illustrate in his spare time.

Estela Lin
Graphic Lead

Estela has a background in branding communication. As our graphic design expert, she is great at building brand assets and eye-catching content.

Chris Thomas
Operations Director

Chris studied at Cambridge and worked with Canon, Toys R Us & Hobbycraft at Periscopix. He’s expert at operations from hours spent in a dark hole, sweating the small stuff (which he actually enjoys).

Charlie Castro
Advertising Manager

Charlie is a whiz at tackling obstacles on Amazon. He is great at dealing with ungating products, suspended products and category analysis. He’s also an Excel expert.

Leonard Orduna
Advertising Specialist

Leonard has several years working with Amazon Marketing Agencies and hundreds of amazon sellers as their Amazon PPC Manager. He is dedicated to improving clients ad accounts and committed to growing client's sales.

Fe Raip
Advertising Specialist

Fe has years experience in doing advertising both Amazon PPC and Google Search Ads with background in listing optimisation. She enjoys and is passionate in helping eCommerce sellers grow their brand presence.

Janina Chebat
Technical Specialist

Janina worked as an Amazon Seller Support associate in the Amazon Philippines HQ for 2 years, and has fantastic knowledge on how to resolve issues and navigate the Amazon technical eco-system.

Justine Aquino
Advertising Specialist

Justine has an extensive background with Amazon Advertising managing DSP Programmatic & PPC campaigns for top brands - driving incremental sales by strategically thinking outside the box.

Ryan Busian
Graphic Designer

Meet Ryan, by day, he's a graphic designer weaving magic into images. By night, he dabbles with tattooing & imprinting stories. With a passion for pixels & the thrill of ink.

Beth Ashworth
Partnerships Manager

Beth brings with her a truckload of Amazon-insider knowledge - after 5.5 years at Amazon HQ, she's launched & managed brands, ran the UK Renewed Marketplace, and developed a Seller Education program. Whatever the challenge, she's ready to help (if she's not busy doing yoga or walking dogs!).

Des Healy
People Manager

Des loves people! He kept the media giants Group M and Mindshare happy whilst working with their talent. As a thespian, Des can’t resist bringing a touch of theatrics to the team.

Amun Sira
Content Specialist

Amun studied Journalism with Media Studies, nurturing her creative articulation, which she now hones as a copywriter at Sitruna to produce smashing copy that sells on Amazon.

Zyra Garbida
Advertising Specialist

Zyra has a background in ads, and is an Amazon all-rounder. She’s great at PPC, account analysis and making sure listings are in the best shape possible.

Jonathan Gutierrez
Technical Specialist

Jonathan worked as a Seller Support for several years in the Amazon Ph HQ before becoming a Senior Account Manager with an Amazon marketing agency based in Canada. Over time, he developed profound expertise in addressing Amazon technical related issues.

James Thomas
Warehouse & Logistics Director

Warehouse & Logistics Director

Vicky Chamberlain
Warehouse & Logistics Manager

Warehouse & Logistics Manager

Alan Thomas
Warehouse & Logistics Director

Warehouse & Logistics Director

Ben Park
Warehouse Manager

Warehouse Manager

Abby Guce
Advertising Specialist

With over five years as an Amazon PPC specialist, Abby thrives on challenges. Expertly analyzing data & strategies to optimise performance & drive successful advertising campaigns.

Aron Guese
Technical Specialist

Aron, with vast experience collaborating with Amazon Marketing Agencies, adeptly assists sellers by addressing technical issues and providing guidance on Amazon's features. His committed approach and deep knowledge of Amazon policies contribute significantly to clients' success.

Arc Sastre
Advertising Specialist

Arc has years of experience in Amazon PPC enhancing ad accounts & boosting sales. With a background in collaborating with Amazon Marketing Agencies, Arc is dedicated to delivering effective strategies for client success.

Paul Jualayba
Graphic Designer

Boasting ten years of experience in Amazon & social media advertising Paul is known for crafting engaging visuals. Dedicating his career to creating impactful ads, his blend of creativity & strategic insight delivers results.

Harry Curtis
Content Specialist

Harry has a first in English Literature from the University of Bristol and a Post Graduate Diploma in Law. When not copywriting you'll most likely find him reading or playing a game of pickup basketball at the local hoop.

Jojo Cheng
Logistics & Sourcing Manager

Jojo makes sure our supply chain and product logistics run smoothly. She works effortlessly with our manufacturing partners on the ground, ensuring our products are made to perfection, and on time.

Tom Madden
Business Development Director

Business Development Director

Mitchell Roach
Advertising Specialist

Advertising Specialist

Denmark Guimbarda
Advertising Specialist

Advertising Specialist

Kobe Reynes
Advertising Specialist

Advertising Specialist

Roxanne Sandoval
Advertising Specialist

Advertising Specialist

Sinem Kina
Data Operations Manager

Data Operations Manager

Rex Mollo
People Operations Specialist

People Operations Specialist

Marie Ragot
Talent Acquisition

Talent Acquisition

Angel Alcantara
Technical Specialist

Technical Specialist

Our support team

Frankie
Head of Security

We count on Frankie to be alert to keep our offices secure. Whether we are under threat from squirrels, knocks at the door, or tennis balls, he has us protected (after he has caught up on zzz's of course).

Annie
VP of Wellness and Recreation

Annie the ex-guide dog keeps office team members in good spirits with her calm demeanour and regular demands for belly rubs.

Rufus
Chief Paper Shredder

Rufus loves paper almost as much as he loves the water. We have never tried both at the same time.... but... he would probably loose his mind.

Strudel
Food Safety Inspector

Where could we be without an internal food inspector? She keeps us safe from all kinds of food!

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