Our team

Between us, we've got decades of experience in eCommerce. Our Amazon consultancy team is headed up by ex-Amazonian Mike, who leads our wonderful team of UK and international PPC experts, Amazon specialists, graphic designers, FBA masters, copywriters, brand managers ex-seller support and more.

Stephen Harris

Stephen studied at Cambridge, and worked at Amazon UK HQ, where he learnt everything there is to know about selling on Amazon. But his most useful experience? 6 years as an Amazon Seller himself.

Steve Gornall
Commercial Director

Steve is the big picture thinker in the office. He honed his strategic abilities working with the likes of JP Morgan, Tesco and WWF (pandas not wrestling).

Michael Dan
Amazon Director

Mike spent 4.5 years at Amazon UK HQ, before joining Sitruna to share that wealth of knowledge with our clients. When he's not tinkering in Seller Central he's probably out for a run!

Linh Cao
Amazon Launch Specialist

Linh is our Amazon Launch Specialist and has helped hundreds of Sellers to get set up, from account opening and listing creation, to brand registry and verification.

Jan Raven Jongko
Technical Lead

Jan worked as a Seller Support Team Lead in the Feeds, Listing and FBA teams. He is an expert in listing management, fixing stranded, suppressed & inactive listings and writing POAs.

Sophie Slade-Hunswick
Amazon Brand Manager

Sophie studied at Nottingham & is our resident copywriter guru & account manager. She’ll get your listings looking ship shape in no time. She also runs her own online side hustles too!

Neil Batho
Brand Manager

Neil has a degree in Fine Art (as well as other degrees), and leads Sitruna’s in-house product design efforts. He is an expert in defining the creative direction of eCommerce brands.

Charlie Castro
Amazon Brand Manager

Charlie is a whiz at tackling obstacles on Amazon. He is great at dealing with ungating products, suspended products and category analysis. He’s also an Excel expert.

Ed-Louie Busian
Amazon Graphics Expert

Ed is our resident graphic design expert. He creates slick, professional and creative store fronts for brands. Ed loves to design apparel & illustrate in his spare time.

Estela Lin
Graphic Design & Branding

Estela has a background in branding communication. As our graphic design expert, she is great at building brand assets and eye-catching content.

Chris Thomas

Chris studied at Cambridge and worked with Canon, Toys R Us & Hobbycraft at Periscopix. He’s expert at PPC from hours spent in a dark hole, sweating the small stuff (which he actually enjoys).

Jojo Cheng
Logistics & Sourcing Manager

Jojo makes sure our supply chain and product logistics run smoothly. She works effortlessly with our manufacturing partners on the ground, ensuring our products are made to perfection, and on time.

Leonard Orduna
Amazon PPC Specialist

Leonard has several years working with Amazon Marketing Agencies and hundreds of amazon sellers as their Amazon PPC Manager. He is dedicated to improving clients ad accounts and committed to growing client's sales.

Fe Raip
Amazon PPC Specialist

Fe has years experience in doing advertising both Amazon PPC and Google Search Ads with background in listing optimisation. She enjoys and is passionate in helping eCommerce sellers grow their brand presence.

Janina Chebat
Technical Specialist

Janina worked as an Amazon Seller Support associate in the Amazon Philippines HQ for 2 years, and has fantastic knowledge on how to resolve issues and navigate the Amazon technical eco-system.

Justine Aquino
Amazon PPC Specialist

Justine has an extensive background with Amazon Advertising managing DSP Programmatic & PPC campaigns for top brands - driving incremental sales by strategically thinking outside the box.

Ryan Busian
Junior Graphic Designer


Zyra Garbida
Amazon PPC Specialist

Zyra has a background in ads, and is an Amazon all-rounder. She’s great at PPC, account analysis and making sure listings are in the best shape possible.

Des Healy
People Manager

Des loves people! He kept the media giants Group M and Mindshare happy whilst working with their talent. As a thespian, Des can’t resist bringing a touch of theatrics to the team.

Amun Sira
Copywriter + Brand Manager


Our support team

Chief Paper Shredder

Rufus loves paper almost as much as he loves the water. We have never tried both at the same time.... but... he would probably loose his mind.

Food Safety Inspector

Where could we be without an internal food inspector? She keeps us safe from all kinds of food!

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