Whether you love it or hate it, analysing data plays an essential role in understanding the full picture of your product’s success on Amazon. Since Seller Central doesn’t have every piece of relevant information ready to download, we have invested in third-party tools to ensure we keep track of everything. After asking our brand managers which tools they use most often and for what data, we have narrowed down three killer tools that we recommend to anyone selling on Amazon.

It’s fair to say that the vast majority of Sellers will have, at the very least, dabbled in the world of Sponsored Products ads to boost the visibility of their products and drive more sales. However, this is just one facet of Amazon’s Advertising suite and tends to operate towards the bottom of the marketing funnel. If you are looking for growth in both incremental sales and market share, it’s vital to introduce upper-funnel ad formats into your advertising mix. Let’s look at your options and the best way to use them.

Many people can feel a bit twitchy about the AI revolution sweeping the globe. However, we’re here to tell you why you should stop worrying and love our new robotic overlords (well, in the context of Amazon Ads at least…)