The Secret Sauce to Smash Amazon - Full Funnel Advertising
It’s fair to say that the vast majority of Sellers will have, at the very least, dabbled in the world of Sponsored Products ads to boost the visibility of their products and drive more sales. However, this is just one facet of Amazon’s Advertising suite and tends to operate towards the bottom of the marketing funnel. If you are looking for growth in both incremental sales and market share, it’s vital to introduce upper-funnel ad formats into your advertising mix. Let’s look at your options and the best way to use them.
How To Smash 2023 on Amazon