Sitruna Blog

All the information you need to succeed on Amazon
Search icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlocking Potential: How Innovative Product Research Powers Amazon Advertising

In the competitive world of selling on Amazon, in-depth product research is not just beneficial, it’s essential. Understanding the market, consumer behaviour and competition is fundamental to launching a successful product. By leveraging the right tools, sellers can gain critical insights that drive profitability and growth. This blog will explore why product research is vital, what it entails, how to use specific tools effectively, top tactics for Amazon sellers, and how product research benefits Amazon advertising.
Amazon Advertising

Navigating Emerging Trends and Technologies for Success on Amazon

Explore emerging trends and technologies shaping the future of Amazon selling to ensure that you stay at the top of this e-commerce game for the foreseeable future.
Amazon Seller Training: The Standout & Win Course

4 Ways to Scale Your Amazon Business in 2024

This article shares strategies for scaling an Amazon UK business from a solo operation to a larger, more profitable venture.
Amazon Seller Training: The Standout & Win Course

Sustainable Selling on Amazon: How UK Sellers Can Make a Positive Environmental Impact

Explore sustainability as an essential business strategy on Amazon, as well as practices for sellers to make a significant environmental impact for eco-minded consumers and greater success in the marketplace.
Amazon Seller Training: The Standout & Win Course

Hot Off The Press: Amazon’s New Limited Availability Ocean Freight UK to US Shipping Programme

Yesterday Amazon announced their brand new UK2US Ocean Freight Shipping Programme. Sellers lucky enough to secure a limited spot on the programme can benefit from shorter lead times and faster replenishment with Amazon’s Carrier Partner, Xhipment. They will transport inventory held in the UK to Amazon FBA US, at extremely competitive shipping rates. This is a potential game changer for UK-based brands or those with UK-manufactured products wanting to tap into the US market.
Fulfilment

Leveraging Amazon Analytics for Strategic Growth

Learn how to analyse Amazon analytics with advanced techniques and the introduction to the Sitruna Analytics Dashboard, which offers deeper insights and enhanced features for strategic growth.
Amazon Seller Training: The Standout & Win Course

Mastering Amazon Advertising: Strategies for 2024 Success‍

Explore the importance of Amazon pay-per-click advertising and advanced PPC strategies like keyword targeting and bid optimisation, emphasising the significance of leveraging data analytics tools for maximising ad performance and ROI.
Amazon Seller Training: The Standout & Win Course

Amazon Copywriting: Psychological Principles & Write to Sell

Explore psychological tactics for captivating titles and descriptions for Amazon listings that convert. From emotional appeal to powerful language, learn how to master persuasive copywriting and unlock your brand's sales potential.
Amazon Seller Training: The Standout & Win Course

Navigating CE Mark Compliance for Amazon Sellers

If you’ve been selling on Amazon for a while, you’ll know that the platform is a stickler for regulation, sometimes to a higher standard than the government itself. Indeed Amazon’s European marketplaces come with a set of compliance challenges, particularly around the need for CE marking. This mark is a mandatory conformity symbol for products sold within the European Economic Area (EEA) that fall under specific directives. Let's delve into the essentials of CE marking, including what it means, which products require it, and how Amazon enforces these standards.
Product Compliance

Amazon's Brand Protection Programmes: Empowering Sellers Against Counterfeits

Does it sometimes feel like Amazon rolls out a new programme every other week? It can leave sellers unsure about which ones to enrol upon. In this week’s blog article, we’ve highlighted the three programmes we’d recommend you enrol on to protect your brand’s identity. For each, we do an easily digestible breakdown of their key features and benefits.‍Indeed, navigating the complexities of online retail, especially on a vast platform like Amazon, can be daunting for brands looking to safeguard their intellectual properties and ensure customer trust. Amazon has rolled out several robust programmes aimed at combating counterfeit products and empowering sellers. Let's dive into three key initiatives: IP Accelerator, Transparency, and Project Zero.‍
Product Compliance

Part 1: How to Deal with Counterfeit Products on Amazon: A Seller's Guide

Part 1: How to Deal with Counterfeit Products on Amazon: A Seller's Guide‍Ever come across a counterfeit version of your product online? It's not just a minor annoyance— it's a significant problem that can harm your brand, eat into your sales, and even lead to legal trouble. As this challenge becomes more common, it's crucial to arm yourself with the right strategies to protect your business and ensure your customers are getting the authentic products they expect.
Product Compliance

Navigating Packaging Waste Management Compliance in the UK and Europe.

In today’s blog, we’re diving into the world of packaging—specifically, how to keep it all above board with DEFRA’s Extended Producer Responsibilities in the UK, and the EU’s own twist on Waste Management Registration (spoiler: it changes with the scenery!).
Product Compliance

Trademarks Explained: How, When & Why Should You Register Your Brand’s Intellectual Property?

This week’s blog marks the start of a series where we’ll delve into the lesser talked about areas of running a successful online business. Compliance with the law of a particular jurisdiction alongside Amazon’s often more stringent policies is essential to ensure that your product gets to market - and stays there. Naturally, the first layer of compliance for brand owners when selling on Amazon is registering on Brand Registry which requires that you have an active registered or pending trademark. But what exactly are trademarks? When should a small brand look to get them and what protection will they be afforded? We’ve got you covered!
Product Compliance

The Green Advantage: Benefits of an Amazon 3PL Warehouse Certified for Organic Goods.

In today's world, where consumers are increasingly conscious about the products they buy and their impact on health and the environment, organic goods have surged in popularity.
Sitruna Logistics +

Sitruna's Interview with Channel X: Navigating Amazon Success

We're thrilled to share insights from our recent interview with Channel X! Sitruna's Operations Director, Chris Thomas, discussed his Beechmore Books journey, highlighting the importance of effective stock management on Amazon.

How to Pick the Right 3PL for Your E-commerce Business

In this blog, we consider how choosing the right 3PL can be a cost-saving area for your business.
Sitruna Logistics +

Stock level Automation: Sitruna Logistics’ advice on how to keep in stock on and off Amazon

Stock Level Automation
Sitruna Logistics +

International Womens Day 2024

As the world celebrates International Women's Day, it's a poignant moment to pause and reflect on the diverse perspectives and experiences of women within our company.

Managing Amazon FBA Stock Between UK & EU: Remote Fulfilment

Discover how to seamlessly manage your Amazon FBA stock between the UK and EU with Remote Fulfilment, simplifying cross-border sales post-Brexit in 2024. Benefit from streamlined logistics, single VAT registration, and Prime eligibility while Amazon handles VAT, duties, and returns, making international e-commerce operations easy.
Sitruna Logistics +

Why It Makes Sense to Use a 3PL When Scaling Your Amazon Business

The old adage of ‘spend more to make more’ is one that most Amazon sellers are likely well accustomed to. If you're reading this and all your profits are going straight back into inventory, then you probably feel the pain. However, in the case of logistics, the right 3PL partnership can be a great way to make cost savings that trickle down to the rest of your business.
Sitruna Logistics +

The Ultimate Guide to Amazon FBA Product Labelling

Product labelling on Amazon, although a tedious task for sellers, is crucial to their game of operations. With strict as ever requirements and guidelines to follow, learn everything you need to know about Amazon product shipping labelling in this detailed guide.
Sitruna Logistics +

Amazon Custom: Unleashing the Power of Customisation to Boost Your Sales and Conversion Rates

As an Amazon seller, one powerful strategy to differentiate your products and capture the attention of potential buyers is by offering customisation options. Customisation not only enhances the overall shopping experience but can also significantly boost sales and conversion rates. In this blog post, we will explore the benefits of offering customisation on Amazon and discuss various options available for sellers.
Sitruna Logistics +

Master Amazon FBA Inventory Management

In the bustling world of e-commerce, Amazon stands as a retail giant, connecting millions of sellers with a vast customer base. Success on this platform is not only about offering quality products at competitive prices but also hinges on a critical factor: staying in stock. Seems simple? Far from it. In this article, we delve into the strategies that can help sellers remain in stock with Amazon FBA and explore the importance of doing so.
Sitruna Logistics +

Amazon 3PL vs Sitruna Logistics+: Comparing Costs

We’re here to help - let’s demystify the complexities of third-party logistics (3PL) with a spotlight on Amazon's 3PL services and Sitruna Logistics+. We'll explore how both services cater to the needs of businesses involved in Multi-Channel fulfilment.
Sitruna Logistics +

Multi-Channel Fulfilment: Accessing Growth Opportunities through Sound Logistics

The rapid adoption of multi-channel retail, where businesses sell across various platforms, is reshaping how we should think about e-commerce. In 2024, sellers need to be reaching out to consumers on their platform of choice rather than vice versa. This approach will be vital for brands aiming to scale efficiently and increase brand awareness.
Sitruna Logistics +

Introducing Sitruna Logistics: Your Gateway to Seamless Warehousing and Logistics

Sitruna is proud to unveil its latest venture - Sitruna Logistics, a cutting-edge warehouse facility strategically located in Yeovil. Committed to providing comprehensive warehousing and logistics services, Sitruna Logistics is poised to elevate your business to new heights, whether you're engaged in B2B or D2C operations.
Sitruna Logistics +

Vegan Certification on Amazon: More Than Just a Green Label

The last of our “red tape product” series is all about the VEGANS! There are several reasons why you might want to label your product as vegan or advertise its vegan qualities on Amazon:
Red Tape Product Categories on Amazon 2023

Mastering the Art of Selling Beer, Wine, and Spirits on Amazon: Navigating EU Requirements

If you're in the business of selling alcoholic beverages like beer, wine, and spirits, Amazon provides a massive platform to tap into a global market. However, selling in the beer/wine/spirits category requires navigating a complex landscape of regulations and requirements, especially within the diverse markets of the European Union (EU). In this guide, we'll walk you through the essential steps and considerations to successfully sell in this category on Amazon while adhering to EU regulations.
Red Tape Product Categories on Amazon 2023

Your Guide to Selling Supplements on Amazon UK

Selling dietary supplements on Amazon UK can be a highly rewarding venture, especially in a market that's witnessing a growing health-conscious trend. However, it's essential to be aware of the challenges, particularly those related to navigating Amazon's restrictions and complying with UK regulations. In this article, we'll delve into strategies to overcome these obstacles and establish a thriving supplement business on Amazon.
Red Tape Product Categories on Amazon 2023

Successfully Sell Organic Products on Amazon

Discover how to excel in the booming market of organic products on Amazon. From Amazon's strategic push for organics to the critical role of certifications and 3PL partnerships, our article reveals the winning formula for success.
Red Tape Product Categories on Amazon 2023

Selling Baby Products on Amazon UK: Safety First, Sales Second!

In this guide, we'll delve into the key rules and regulations that sellers should be aware of when selling baby products on Amazon in the UK.

Selling Skincare on Amazon UK Made Easy

As an entrepreneur in the skincare business, Amazon UK can be a valuable platform to reach a wide customer base. However, selling skincare products on Amazon comes with certain restrictions and challenges that sellers need to be aware of. In this article, we will explore the limitations you might encounter and provide some strategies to overcome them successfully.
Red Tape Product Categories on Amazon 2023

Selling Essential Oils on Amazon: The Ultimate Guide on UK Regulations

If you're passionate about holistic well-being and looking to venture into the e-commerce space, Amazon UK is the perfect platform to sell your essential oils. In this comprehensive guide, we'll explore the untapped potential of selling essential oils on Amazon UK and equip you with valuable insights to kickstart your successful online business.
Red Tape Product Categories on Amazon 2023

Master Selling Chocolate on Amazon: A Comprehensive Guide

Selling chocolate on Amazon is like entering a world of sweet possibilities. With its vast customer base and global reach, Amazon offers a tantalising platform for chocolate Sellers to showcase their products. But hold on to your cocoa beans because there are challenges to conquer along the way. In this blog, we'll dive into the issues Amazon Sellers face when venturing into the chocolate business, and we'll provide some delicious insights and strategies to help you overcome them.
Red Tape Product Categories on Amazon 2023

How To Sell Lingerie on Amazon: Strategies to Overcome Adult Categories & Restrictions

Are you ready to successfully sell lingerie on Amazon while playing by Amazon’s rules? Well, keep reading because we’ve got the inside scoop from our Amazon experts on how to wiggle your way out of Amazon’s lingerie-selling traps…
Red Tape Product Categories on Amazon 2023

Revolutionise Your Amazon Game in 2023 with Helium 10, Keepa, and Camel Camel Camel

Whether you love it or hate it, analysing data plays an essential role in understanding the full picture of your product’s success on Amazon. Since Seller Central doesn’t have every piece of relevant information ready to download, we have invested in third-party tools to ensure we keep track of everything. After asking our brand managers which tools they use most often and for what data, we have narrowed down three killer tools that we recommend to anyone selling on Amazon.
How To Smash 2023 on Amazon

The Secret Sauce to Smash Amazon - Full Funnel Advertising

It’s fair to say that the vast majority of Sellers will have, at the very least, dabbled in the world of Sponsored Products ads to boost the visibility of their products and drive more sales. However, this is just one facet of Amazon’s Advertising suite and tends to operate towards the bottom of the marketing funnel. If you are looking for growth in both incremental sales and market share, it’s vital to introduce upper-funnel ad formats into your advertising mix. Let’s look at your options and the best way to use them.
How To Smash 2023 on Amazon

Perpetua Review: How Ad Tech Can Help Your Sales Skyrocket

Many people can feel a bit twitchy about the AI revolution sweeping the globe. However, we’re here to tell you why you should stop worrying and love our new robotic overlords (well, in the context of Amazon Ads at least…)
How To Smash 2023 on Amazon

The Best Amazon PPC Software Tools: 2023 Recommendations

Amazon PPC software tools can greatly help manage ads and campaigns, but choosing which tool to use can be a tough task. Keep reading for our top 5 Amazon PPC tool recommendations as well as everything you need to know about them.
How To Smash 2023 on Amazon

Amazon’s A9 Algorithm & SEO Beyond the Basics in 2023

In this article, we'll take a closer look at Amazon's A9 algorithm and how it impacts your search engine optimisation (SEO) strategy.
How To Smash 2023 on Amazon

How To Set Up Your Amazon Inventory SKUs, Including FBA & MFN & Prepare for Launch

So far in our blog series, we have touched on many techniques that will help you smash 2023 on Amazon, whatever your goal. However in this next topic, we want to take you back to the basics.
How To Smash 2023 on Amazon

How to Manage Your Amazon Returns & Optimise Your Shipping Settings for Success

With Amazon sellers having to live up to the high standards Amazon has set for its customer experiences, it is crucial that they meet strict requirements and deadlines for responding to requests in their returns process. In this article, we’ll take you through Amazon’s expectations of sellers when it comes to handling returns, the returns process, and how to optimise your shipping settings for selling success.
How To Smash 2023 on Amazon

Advertise Food Products on Amazon: Navigating the New HFSS Policy

With new HFSS (High Fat, Salt and Sugar) UK regulations having come into effect on 1st October, impacts were seen immediately on Amazon UK, with a significant number of advertising campaigns archived as a result, due to Amazon applying restrictions at the total category level. To this day, businesses and brands across Amazon remain heavily impacted by this new legislation.
Seller Support

Analysing & Planning Your Amazon Deal Events Like A Boss + 2023 Key Dates Calendar

Christmas time can be a very hectic period for sellers. But what should you do now all that is over? In this blog, we will go through; how to analyse Q4 events, how to deal with excess inventory, and we have some free downloads to help you plan the next events coming throughout 2023.
How To Smash 2023 on Amazon

Planning For a Successful Q4 Starts in Q1

It may be a surprise to you that often, Amazon sellers make more sales in Q4 than they do in Qs 1,2 and 3 combined. With Q4 being so critical to sellers' success, proactivity is key. That’s why - believe it or not - preparation for this busy time of high traffic, visibility, and order fulfilment levels, ideally needs to start in Q1.
How To Smash 2023 on Amazon

How To: Publish a Book on Amazon for Free

Have you always dreamt about publishing a book, and sharing your literary works with the world but are stuck on where to start? With Amazon's Kindle Direct Publishing, your dreams can quickly turn into a reality, and in this article, we tell you exactly how to do it.
How-to

Amazon’s Outlet Page: Feature Your Products on The Deals Page with the Biggest Discounts!

Here's everything you need to know to feature products on Amazon's Outlet page, a highly discounted deals page perfect for Shoppers to find big discounts, and for Sellers to recover value from overstocked FBA items this Q4.
Deals Planning

Which deal type should I run on Amazon during Q4?

With Q4 in full swing, many Amazon sellers hope to bank on upcoming deal events but need help deciding which deal type to use. Selecting the most appropriate deal type for your listings is essential, which is why at Sitruna, we're here to help you determine the most suitable type for your brand.
How-to

How To Prepare for Q4 Success as an Amazon Seller

With Q4 lasting between October to December and encompassing several key dates, read to find out what to consider and how to achieve sales success as an Amazon seller.
Deals Planning

Amazon Optimisation: The Need For A Profit-Focused Approach To Amazon Sponsored Product Ads

Amazon's PPC marketing platform allows you to increase the visibility of your products and drive additional traffic to your listings. It's a key component in the toolkit of all Sellers, however, it's vital to take the right approach as costs can mount up very quickly and drive down profit.
Amazon Advertising

SITRUNA Methodology: Profit Not A.C.R.O.N.Y.M.S.

When it comes to your business, we keep things transparent and honest. Here's how we keep you informed on every little detail of your profits.
Reporting

Is Your Account Retail Ready? Audit And Expert Optimisations To Drive Success On Amazon

Selling on Amazon can be a complex process with many moving parts. Our Profit Accelerator audits ensure that your account is in the best possible shape and is fully “retail ready”. We’ve developed a comprehensive checklist of the factors that have the biggest impact from our experience selling our own brands, and we use this to carry out a detailed health check of your account.
Copywriting & SEO

Seller Support Rage? Expert Technical Support Is Just A Click Away

Stuck in Seller Support limbo? We're here to help. We’ve had thousands of clients come to us with one-off technical problems that, in the most extreme cases, had been sitting with Seller Support for weeks or even months.
Seller Support

Stand Out From The Crowd: Learn How To Leverage Amazon A+ Content and Storefronts To Increase Profit

A+ Content allows you to tell your customers why they should be buying from your brand. It’s vital to get across your brand’s personality and unique selling points. Our creative experts work with you to optimise this user experience for the highest possible conversion rate.
Amazon Graphics

7 Steps to Amazon Sponsored Product (PPC) Success

The PPC experts in our team have come from an agency background and have worked with large eCommerce clients like Canon, Tesco, Hobbycraft, and Toys R Us to define and build PPC strategies, and run the PPC activity for our own products, giving us a testing ground for innovations and new ideas. Here are seven fundamental steps across all our clients.
Amazon Advertising

Amazon Brand Analytics: Leverage A Data-Driven Approach To Increase Your Profits

Understanding exactly who is buying your products, what they do after viewing your listing, and what else is in their baskets, as well as getting to the bottom of your customers' age, gender, and income bracket means you can take your listing strategy and product design to the next level. Here's how to dig into your analytics to make decisions about your target audience that are based on facts, rather than assumptions.
Reporting

How to Sell Alcohol on Amazon: 9 Steps to Success

Selling alcohol on Amazon can be a minefield of red tape. We’ll take you through the steps of this process, and if you need to chat further about this please do get in touch.
How-to

How to Sell Small Items on Amazon: 6 Steps to Success

Selling small, inexpensive items on Amazon brings profitability challenges. We can take you through ways to leverage Amazons programme specifically for small and light items. If you have any questions on how this programme can work for your business, our consultants will be happy to advise you, so please do get in touch.
How-to

Seller Account Suspended? What to Do If Your Amazon Account Gets Suspended

If you think Amazon account suspension is rare, think again. Amazon will suspend any account that is flagging a problem. In this guide, our Commercial Director takes you through how to identify that your account has been suspended, how to appeal and resolve it, and how to prevent Amazon account suspension.
Seller Support

Amazon Sellers: Updated FBA Inventory Limits

There are many benefits of using the fulfilled by Amazon (FBA) programme, however, as of April 2021, Amazon has put in new inventory limits that could impact your business. Follow this guide to see how we have worked with third-party warehouses to help navigate these restrictions.
Fulfilment

How to use Amazon Sponsored Brand Video Advertising

How to stand out from the crowd? Or more to the point, how to stand out on a competitive Amazon listing page? It’s a question every seller has to solve. Our Amazon Experts take you through ways to get more from your Amazon ads.
Amazon Advertising

The 4 Ways To Optimise Your Amazon Listings

In a marketplace that's as competitive as Amazon, your listings could be the difference between your products being discovered, or them sitting on the seventh or eighth page. In this guide, our expert takes you through the best practice tips you should follow when writing Amazon product listings.
Copywriting & SEO

2021 Amazon Prime Day For Sellers: What More Can You Do?

This year's Amazon Prime Day is taking place between Monday 21st June - Tue 22nd June, and whilst it's too late for you to set up any of your products as deals now, there are still loads of ways you can benefit from Prime Day. If you need any take taking advantage of the next Amazon Prime Day, please get in touch with us, we would love to help.
Deals Planning

How to Prepare For Q4 on Amazon

Q4 is a great opportunity for Amazon sellers to boost sales and profits, but with this comes a lot to think about and much to do. We let you in on everything you need to prepare to make this a successful time for your business.
How-to

Preparing Stock for Q4

Balancing the juggling act of maintaining stock inventory, without being overstocked can prove tricky. With the added demand pressures of Q4, here's our guide on how to keep on top of stock and inventory during this busy period.
Fulfilment

How to Prepare Your Amazon PPC Campaigns for Black Friday & Cyber Monday

During the most important period of the year, businesses will be doing everything they can to make up their long tail and have their best Q4 to date. Our Amazon experts guide you through the best ways to optimise your PPC strategy for a fruitful holiday season.
Amazon Advertising

How to Access and Use Category Listing Reports

When optimising your listing content, it can be helpful to have a starting point to build on. Most of the time it would be what you already have on the live detail page. So, this is where downloading your category listing report may prove useful. You can start off with your existing titles, bullet points, descriptions and search terms, and optimise from there.
Reporting

Key Sales Dates for Amazon Sellers to Prepare For

As sellers, there are certain key dates around the year to be aware of and prepare for. Many sellers already prepare for the Christmas period, however, other key dates may be worth thinking about as these could be relevant to your brand. Here are dates we think sellers should keep in mind.
Deals Planning

Seller vs Vendor - Which Is Right For You?

Your first step to selling on Amazon is to decide whether you want to be a vendor or a seller; i.e. if you want to sell to Amazon (vendor) or sell on Amazon's marketplace (as a seller). There are pros and cons to both, summarised below:
How-to

Regular Optimisations to Make for Amazon PPC Success

Once you have set up your Amazon PPC campaigns there are regular optimisations that you will have to undertake to get the most out of your campaigns. Below is a list of optimisations that you should undertake on a regular basis.
Amazon Advertising

New Amazon Premium A+ Content Feature: Do or Don’t?

With 9.7 million Amazon sellers worldwide, it’s fair to say that competition is rife. Now, more than ever, marketing products to stand out is paramount, and the premium A+ content feature is one way to give sellers that edge. Say goodbye to basic aesthetics and say hello to Amazon’s new strategic content tool that gives storefronts an eye-catching boost, increasing the chance of sales. Sounds good, right?
Amazon Graphics

How To Expand into Amazon EU: Fulfilment Methods Explained

Want to expand your product selection out of the UK and into Europe but aren’t sure where to start? Read below to understand each fulfilment option available to you!
Fulfilment

Amazon Dictionary: Detail Page Sales & Traffic by Child Item Report

As an Amazon seller, you may have familiarised yourself with the business reports, found in Seller Central. These reports offer data for sellers to analyse key aspects of their businesses. You can find the business reports located under the main tab > reports> business reports.
Reporting

Build a world-class Amazon Store today