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The last of our “Red Tape Product” series is all about the VEGANS! There are several reasons why you might want to label your product as vegan or advertise its vegan qualities on Amazon:
It's important to note that if a product claims to be vegan, it should genuinely contain no animal-derived ingredients or by-products. False claims can damage a company's reputation and may even lead to legal consequences.
We can offer 3 main ways to ensure that you are legitimately showcasing your vegan products to grab the customer’s attention, both on the front end for customers and the back end for SEO.
Firstly is to get certified with a governing body. Companies like “BeVEG” IS a global conformity assessment program for Vegan claims that standardises claims and defines Vegan in the most robust and credible way. BeVeg is the best Vegan certification trademark for companies looking to export globally (more details on that here). Others include:
Once you receive your certificate you can add any of the logos to your listing pages. This includes your infographics, A+ Content and even Brand Story or Storefront! Its important to ensure you have the certifications BEFORE uploading to the detail pages as Seller Support can Suppress listings and you’ll need to show the certifications to get unblocked.
Another way you can add these to your listings is through SEO key search terms. Programmes like Helium 10 are great for searching the key terms that customers are searching in order to find vegan related products. So ensuring that your detail pages are SEO-friendly with vegan content is vital.
The second way to advertise vegan on your listing page and to add another level of credibility to your listings is through the Climate Pledge Friendly scheme. Amazon has a list of 40+ third-party certifications to help sellers inform customers of their pledge to preserve the natural world. See the full list here.
Many vegan products on Amazon can also fit into the Bioland, EU Organic, Fairtrade International, Plant-Based Fiber Blended, Soil Association badges but note these must be on a product level, not brand level (e.g.B-Corp)
By including this badge on your detail page you can benefit from:
Lastly, you can change the diet type on your listings to include “vegan” and or “vegetarian” for customers to see. However, these look a little different in the UK vs US. In the UK, you will note this is viewed as:
And in the US, it will look more like a “tile”:
You can add this in either marketplace in the back end of the listing (Manage Inventory> Edit> More Details> Diet Type> Select “Vegan”) or via a flat file upload.
In summary, being vegan certified on Amazon carries significant benefits. It's not just about slapping a green label on your product; it's a meaningful choice. It signals your alignment with a growing movement that values health, sustainability, and animal welfare. By obtaining vegan certification, getting a CPF Badge and adding the "diet type" to your listings, you assure your customers of your commitment to these principles and make it easier for them to find products that resonate with their values. So, embrace the vegan label, and let your products stand out for all the right reasons. 🌱