Back to all articles

Seller vs Vendor - Which Is Right For You?

Jan 23, 2023

Your first step to selling on Amazon is to decide whether you want to be a vendor or a seller; i.e. if you want to sell to Amazon (vendor) or sell on Amazon's marketplace (as a seller). There are pros and cons to both, summarised below:

Vendor Central

Seller Central

Amazon started out as being Retail (vendor) only, and now the balance has swung with marketplace accounting for 60% of the revenue with that trend set to continue.

With the above in mind we would recommend starting out as a seller on the marketplace and leveraging Amazon's FBA logistics to be able to fulfil orders domestically in the UK.

For more tutorials and how-tos, check out our Sitruna Guides series!

Book a call