The beauty industry has witnessed exponential growth over the years, with skincare being one of its most prominent segments. As an entrepreneur in the skincare business, Amazon UK can be a valuable platform to reach a wide customer base. However, selling skincare products on Amazon comes with certain restrictions and challenges that sellers need to be aware of. In this article, we will explore the limitations you might encounter and provide some strategies to overcome them successfully.
When it comes to selling skincare products, adhering to regulations is of utmost importance. Amazon UK has strict guidelines to ensure that products meet safety and quality standards. Here are some regulations that skincare sellers must abide by:
- EU Cosmetic Regulation (Regulation (EC) No 1223/2009): This regulation governs the safety, labelling, and marketing of cosmetic products within the European Union, including the UK.
- Product Classification: Skincare products typically fall under the category of cosmetics, or otherwise, under the category of Over-the-Counter (OTC) Drugs if they make specific medical claims (acne, SPF, etc). It is crucial to understand the classification of your product to ensure compliance with relevant regulations as OTC products will likely face additional regulations.
- REACH Regulation: This applies to the use of chemicals in skincare products. It aims to protect human health and the environment from potential risks associated with chemical substances.
- Intellectual Property Rights (IPR): Respecting intellectual property rights is crucial when selling skincare products on Amazon UK. Avoid using copyrighted images, logos, or brand names that infringe upon the rights of others.
- Advertising Standards: Skincare product advertisements, including those on Amazon UK, must comply with advertising standards. Claims made about the efficacy of the product must be substantiated and not misleading.
Key Considerations on Skincare Guidelines
- Product Classification: Understand the regulatory classifications of skincare products such as cosmetics, over-the-counter drugs, or medical devices. Ensure that your product aligns with the appropriate classification and meets the associated requirements.
- Ingredients and Labelling: Check the ingredients list and labelling requirements to comply with EU regulations. Ensure accurate and transparent labelling, including product names, ingredient lists, allergen warnings, and usage instructions.
- Safety Assessments: Conduct thorough safety assessments for your skincare products. Consider bringing in a qualified cosmetic safety assessor to review your formulations and provide the necessary documentation.
In short, it is essential for sellers to thoroughly research and understand the specific regulations and guidelines that apply to their skincare products. Consulting with regulatory experts or seeking legal advice can help ensure compliance and avoid potential penalties or product recalls.
Copywriting & Graphics: Product Claims
When it comes to copywriting and graphics for selling skincare products on Amazon UK, you guessed it; there are certain restrictions and guidelines that sellers need to follow. These restrictions aim to maintain a fair and transparent marketplace while protecting consumers. Here are some things to bear in mind:
- Honest and Accurate Product Descriptions. Avoid making misleading, false, or exaggerated claims about the benefits or results of your skincare products. Ensure that all product descriptions are truthful and accurate, with claims that are substantiated, and that have the necessary evidence to support them.
- Amazon UK prohibits the use of certain terms and language in product listings and graphics. Avoid using terms like “eczema”, “cure”, “treat”, "medical grade" or "prescription strength" unless you have appropriate evidence to support those claims.
- Be cautious about using terms that imply therapeutic benefits beyond cosmetic improvements, as skincare products are generally not classified as drugs or medical treatments.
Although running PPC ads for skincare products on Amazon will prove beneficial, there are also some potential downsides to consider as mentioned below.
- High Competition: Skincare is a popular and competitive market on Amazon UK with numerous sellers and brands vying for visibility, which leads to increased bidding costs and a need for more aggressive ad strategies to stand out.
- Cost: PPC advertising involves costs for every click, and the cost per click (CPC) will be high for competitive beauty and skincare keywords, impacting your overall advertising budget, especially if you have limited resources. Be prepared to spend hefty amounts, particularly in the first 3-6 months, to help build brand-awareness when starting out.
Looking to hit the ground running in creating a glowing Amazon skincare business? Hit the button at the top of this page to get in touch with our team of Amazon experts who can help you do just that in no time!