Amazon SEO in 2025: 7 Proven Tactics to Rank Higher and Sell More

By Sitruna – Amazon growth partners for ambitious brands

Amazon SEO isn’t just about visibility—it’s about discoverability, conversion, and long-term brand equity. When you optimize listings with precision, you’re not just playing the algorithm—you’re meeting your customers where they’re already searching.

Here’s how we help brands like yours win search rankings and sales in the Amazon store:

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1. Nail Keyword Research—Strategically

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Keyword research is the bedrock of effective Amazon SEO. We start by identifying:

• Primary keywords (short-tail) for visibility (e.g. “pillowcases”)
  
  
• Long-tail keywords for conversions (e.g. “cooling bamboo pillowcases for sensitive skin”)
  
  

We recommend tools like:

• Amazon’s Product Opportunity Explorer (for top terms & niche trends)
  
  
• Brand Analytics dashboards (like Search Query Performance)
  
  
• Sitruna proprietary keyword mapping (for cross-market consistency)
  
  

Pro tip: Use reverse ASIN tools to surface competitor terms—and build a smarter keyword hierarchy.

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2. Create Titles That Balance Searchability and Readability

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Your product title does heavy lifting—both for Amazon’s algorithm and your customer’s first impression.

Our formula for strong titles:

Brand + Product Type + Key Attribute (Size/Color) + Use Case or Feature

Limit it to 60–120 characters where possible, even though Amazon allows 200. Clarity = conversions.

Use tools like Manage Your Experiments to A/B test title variants and see what drives more clicks.

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3. Write Descriptions That Sell and Rank

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Use your description to deepen the pitch. Think:

• Keywords that didn’t fit in your title or bullets
  
  
• Product specs, usage instructions, and customer outcomes
  
  
• Natural, scannable copy—no keyword stuffing
  
  

If you’re Brand Registered, upgrade this section with A+ Content. Our in-house design team builds modular content blocks that:

• Visualize value props
  
  
• Reduce objections
  
  
• Strengthen brand perception

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4. Bullet Points: Inform, Persuade, Rank

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Each bullet is an opportunity to communicate function and benefit. Our copywriting framework:

[Hook] + [Benefit] + [Keyword]

Use all five bullets. Keep it tight, capitalized, and scannable—this is where customers skim for relevance.

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5. Leverage Backend Keywords the Smart Way

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Hidden keywords still help listings rank. In the backend:

• Avoid duplicates, commas, and filler words
  
  
• Include synonyms, misspellings, and regional terms
  
  
• Use all available space—but write like a machine, not a marketer

At Sitruna, we manage backend keywords across international marketplaces to maximize coverage and local relevance.

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6. Invest in High-Impact Images and Alt Text

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Your imagery does the selling before your copy does. Amazon allows up to 7 images—use them all. Include:

• A zoomable white-background hero image (min. 1600px)
  
  
• Lifestyle shots, close-ups, infographics, packaging
  
  
• Alt-text with 1–2 keywords per image (not visible to customers, but great for SEO and accessibility)

We often test image sequences in Sponsored Brand creatives to find what resonates before locking it into listings.

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7. Optimize Pricing for Visibility and Conversions

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Pricing isn’t just about margin—it’s an SEO lever. Competitive pricing helps win the Featured Offer (Buy Box), boosts click-throughs, and feeds into Amazon’s performance ranking factors.

Use tools like Automate Pricing to stay competitive and protect your BSR (Best Sellers Rank).

Other Amazon SEO Levers We Help Brands Deploy

• Review velocity: More (authentic) reviews = better rank and higher conversions
  
  
• Fulfillment performance: FBA or Sitruna-verified 3PL can boost search priority
  
  
• Listing quality: Amazon’s internal scoring system ranks listings on completeness and performance
  
  

Sitruna's SEO Framework for Amazon Brands

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We work with clients to build a full-funnel SEO strategy across:

• Keyword discovery and mapping
  
  
• Multi-language international SEO
  
  
• Content creation (title, bullet, A+)
  
  
• Performance monitoring and listing experiments
  
  

If you’re ready to move from “visible” to “dominant” in your category, we’ll help you get there—listing by listing.

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