The Ultimate Guide to Amazon Listing Optimization in 2025

From the experts at Sitruna – trusted by brands to scale profitably on Amazon.

What’s Inside:

• How to craft high-converting Amazon product titles
  
  
• Writing compelling and keyword-rich bullet points
  
  
• Optimizing your product descriptions for both search and sales
  
  
• Amazon listing imagery: what matters and what converts
  
  
• Strategies to drive positive customer reviews
  
  

Why Listing Optimization Still Reigns in 2025

Even if you're selling a top-tier product with huge demand, an under-optimized listing will lose you traffic and conversions. At Sitruna, we’ve seen that success comes from connecting the right product with the right visibility—and that starts with the listing.

Recent data from Jungle Scout shows that nearly 80% of Amazon sellers are prioritizing listing optimization with high-quality, relevant keywords. Yet, despite its importance, many sellers (even seasoned ones) struggle to build listings that both rank and convert.

That’s where we come in.

At Sitruna, we continually analyze high- and low-performing listings to identify what works—and what needs fixing. In this guide, we’ll walk you through the exact process we use to elevate listings for the brands we manage globally.

Product Title Optimization – What to Know in 2025

Your product title is the first—and sometimes only—chance to capture both Amazon’s A9 algorithm and a customer’s attention. It must be relevant, clear, and fully compliant with Amazon’s latest policies:

Amazon’s 2025 Title Rules:

• Max 200 characters (including spaces)
  
  
• No banned symbols like !, $, ?, { }, ^, etc.
  
  
• No repeated words (except prepositions/articles)
  
  
• Must accurately represent the product
  
  

What we recommend:

• Lead with the most relevant keywords
  
  
• Clearly state product size, quantity, and function
  
  
• Avoid keyword stuffing—focus on clarity
  
  

Example: Instead of “KCHEX 100,” we’d recommend:

‍
KCHEX 30” x 36” Disposable Pet Pads (100-Pack) – Leak-Proof Puppy Training Mats for Small to XL Dogs

Bullet Points That Convert

Your bullets are your pitch. You have five opportunities—use them all wisely.

Best practices from our copy team:

• Open with the product benefit, then explain how it helps
  
  
• Include key product details: size, materials, intended use
  
  
• Speak to customer pain points and how your product solves them
  
  
• Never duplicate your title here—expand on it
  
  

We’ve optimized thousands of listings and found that bullet points are where customer trust is won—or lost.

Writing Product Descriptions That Sell

Your description is your chance to tell the brand story and build trust. Whether you’re using Amazon’s standard description box or A+ Content, make sure this space is working hard.

Tips from our content team:

• Reiterate the benefits outlined in your bullets
  
  
• Use clear, persuasive language (no fluff!)
  
  
• Include keywords naturally to support indexing
  
  
• If you have Brand Registry: leverage A+ modules for images, comparison charts, and enhanced storytelling
  
  

Keyword Strategy: Relevance Meets ROI

Keywords are what get you seen—but not all keywords are created equal. Our Amazon advertising specialists use tools like Perpetua, Helium 10, and Keyword Scout to identify:

• High-volume search terms with low-to-moderate competition
  
  
• Keywords your competitors rank for but you don’t
  
  
• Relevant long-tail phrases for ranking and conversion
  
  

We then map these keywords to titles, bullets, and backend search terms for full coverage.

Optimizing Product Images

Visuals are the single biggest influence on click-through rate. You must:

• Use all 6 image slots + a video
  
  
• Lead with a crisp, white-background hero image
  
  
• Include lifestyle photos, infographics, and size references
  
  
• Ensure all files are at least 1600px on the longest side for zoom capability
  
  

With Amazon now allowing image contributions from multiple sellers (as of Jan 2024), it's never been more critical to fully own and protect your listing imagery.

Generating Authentic Reviews

The final piece of the puzzle? Social proof.

At Sitruna, we help brands:

• Use Amazon’s “Request a Review” feature effectively
  
  
• Automate post-purchase follow-ups using trusted tools
  
  
• Monitor reviews to surface common objections (and address them in copy/images)
  
  

More reviews = higher trust = better conversion. It’s that simple.

Final Word from Sitruna

Your listing is your storefront. It’s your first impression. And in Amazon’s competitive landscape, it needs to work—for search, for branding, and for conversion.

If you’re looking to go beyond the basics and partner with a team that understands Amazon inside out—from SEO to brand equity to exit planning—we’re here to help.