120 Brickfields, 37 Cremer Street, London, E2 8HD, United Kingdom
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The e-commerce landscape is witnessing a monumental shift, with multi-channel fulfilment (MCF) at its heart. According to Global Intelligence’s Global Retail E-commerce Forecast, the global e-commerce market was expected to total $6.3 trillion in 2023 (actual was $5.8 trillion). By the end of 2024, 21.2% of total retail sales are anticipated to happen online. The rapid adoption of multi-channel retail, where businesses sell across various platforms, is reshaping how we should think about e-commerce. In 2024, sellers need to be reaching out to consumers on their platform of choice rather than vice versa. This approach will be vital for brands aiming to scale efficiently and increase brand awareness throughout the coming year.
Multi-channel e-commerce is about being everywhere your customers are. It’s not just about Amazon anymore. Sellers should be considering extending their presence to marketplaces such as eBay, Walmart, Pinterest and even emerging players such as TikTok Shop, which is touted to become the primary e-com hangout for Gen Z consumers. Indeed, it would appear that the platform algorithm is heavily prioritising shop-related video posts and taking a mere 5% referral fee, three times less than Amazon’s average of 15%. Whilst a very fresh and developing marketplace currently awash with Alibaba drop-shippers, once TikTok enables the shop function on all devices globally, it will likely mature very quickly.
MCF, or omnichannel fulfilment, is the backbone of this diversified retail approach. It involves managing your inventory and orders across all these channels seamlessly. As consumer demand spikes – accelerated by seasonal pressure and trends – your e-commerce operations must be agile enough to keep pace without compromising your pre-existing commitments in other areas of the business. This is where the role of third-party logistics (3PL) companies specialising in MCF becomes crucial.
When looking for a MCF provider, certain factors are non-negotiable:
Navigating MCF comes with its set of challenges. Managing inventory across multiple platforms and ensuring fast and efficient shipping can be a headache day to day and a blinding migraine when it goes wrong. However, the opportunities it presents – broader market reach, enhanced customer satisfaction, and streamlined operations – make tackling these challenges worthwhile.
Sitruna Logistics has extensive experience providing standard and customised order fulfilment for Amazon and other platforms. We take care of every detail to meet a marketplace's strict standards, from precise packaging to compliant labelling. Our warehouse offers tailored services like laser engraving and hot foil stamping, making your products unique and marketplace-ready. Based in the South West of the UK, we are a family-run business with industry relationships that have allowed us access to fast and incredibly competitive shipping rates.
Dehaus is currently using both our consultancy services and our warehousing services to maintain their strong Amazon Sales. They utilise the below services:
And here’s what they had to say!
“I am very happy with the excellent service my business has received at Yeovil over the last year. James and his friendly team provide an extremely quick and efficient fulfilment service with reasonable rates and great attention to detail. Highly recommended!” - Ken Easter, Dehaus Ltd.