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Analysing & Planning Your Amazon Deal Events Like A Boss + 2023 Key Dates Calendar

Jan 30, 2023

Christmas time can be a very hectic period for sellers. But what should you do now all that is over? In this blog, we will go through; how to analyse Q4 events, how to deal with excess inventory, and we have created a 2023 Amazon events calendar to help you plan the next events coming throughout 2023.


At Sitruna, we believe that there is a lot of information gained by taking the time to properly analyse how well your products sold over deal event periods. The answers you find could be key to increased success this year.

Firstly, you’ll need to step back and review how the event went.

The answers to these questions will help you plan for the same event next year. We have outlined below how you find the answers to the above questions.

Did sales increase?

Did shipments get in the FCs in time for the event?

How much stock did you sell through?

How did your PPC campaigns perform?

What deals did you submit?


Historically end of year sales events, like Black Friday and boxing day sales, were designed for retailers to clear out old seasons’ stock, ready for the new year. However, with the increased popularity of these events from buyers, we now see retailers stocking up ahead of the event to cope with the increased demand.

So, what do you do now if you have stock that hasn’t sold over the event dates? There are so many other options out there for you!

If you choose to do nothing, your IPI score is likely to be impacted. You want to keep your score as high as possible for Amazon to grant you more storage space in the next quarter.


Lastly, it is vital always to think ahead when planning your Amazon strategy. Below we have created a calendar for upcoming Amazon Deal Events in 2023. This is based on last year’s events timings and should be viewed as a guide.

We hope this has given you some insight into how to manage your previous and upcoming events. If you have any questions, please get in touch!

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