Sign Up for Brand Registry

Review eligibility requirements: Brands must have a registered and active text or image-based trademark. Review country-specific requirements here.

Gather all the information you’ll need to complete the registration process:

• Your Name 
• Address
• Admin email address on your Amazon Seller account
• Phone Number 
• Brand Name (must match your trademark)
• Registered Trademark
• Trademark Serial Number
• Country of trademark office
• Images of your Brand logo
• Images of products or packaging with your brand logo
• Product categories 
• List of manufacturing countries 
• List of distributing countries 

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STEP 1: GET STARTED

Go to https://brandservices.amazon.co.uk/.

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STEP 2: LOG IN

Log in using your Amazon Seller admin account. Select "Enrol a new brand".

You will have two options either "Enrol your brand" if you have already applied for a Trademark or "Get started with IP Accelerator" if you haven't got a trademark for your brand.

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STEP 3: ENROL A NEW BRAND

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STEP 4: PROVIDE BRAND INFORMATION

Input your brand name. Make sure it matches EXACTLY what is on your registered trademark

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STEP 5: PRODUCT INFORMATION

Provide real-life photos of your products showing the brand name, logo and all sides of the packaging. These can be taken by your phone and should not be edited.

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STEP 6: ADDITIONAL SELLER ACCOUNT AND PRODUCT INFORMATION

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STEP 7: PROVIDE INFORMATION ON MANUFACTURING AND DISTRIBUTION

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STEP 8: APPLICATION PROCESSING (usually takes two weeks)

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STEP 9: TRADEMARK CONFIRMATION

After your application is processed, Amazon will send over an email informing you that they have sent a confirmation code to the email address associated with the registered trademark (usually the registrant or law firm which filed your trademark).

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Once you send this verification code, Amazon will send you an email confirming that your brand registration has been approved and completed (2-3 days average turnaround time).

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