Black & Decker
Black + Decker is a global industrial manufacturer of power tools, accessories, hardware, home improvement products, home appliances and fastening systems. They serve builders and makers, with their quality tools.
Industry
DIY & Tools1,000
ASINs per optimisation cycle
+5–10
Keywords per listing
Full
Brand alignment across all titles
Challenge
From hidden listings to search leaders
They had tens of thousands of listings yet low visibility and little presence on search results page.
They needed support with keyword and title optimisation.
Our team got stuck in to improve their visibility in search results.
Solution
Keyword research meets brand-aligned optimisation.
We split listings into batches of 500-1000 ASINs, grouped by product type and brand.
We identified major keywords for each product type using in-depth keyword research.
We followed Stanley Black and Decker brand guidelines and our best practice to re-write titles and add 5-10 relevant keywords per product
Our Service For
Black & Decker
Everything your brand needs to succeed on Amazon.
Result
Sales up, trust earned, projects repeated.
Repeat booking: our partner worked with us on 5 additional projects
Our partner saw a significant improvement in sales for listings that our team had optimised.
Other Case Studies
All the case studies
Beechmore Books
Stationery & Office SuppliesBeechmore books is a brand established by Sitruna’s founder, Stephen Harris in 2018. Since then, it has grown into one of Amazon’s best-selling notebooks. Beechmore Books are sold on their website and Shopify in the EU & US.
Beechmore Books
Beechmore books is a brand established by Sitruna’s founder, Stephen Harris in 2018. Since then, it has grown into one of Amazon’s best-selling notebooks. Beechmore Books are sold on their website and Shopify in the EU & US.
53%
PPC Sales in 6 Weeks
440%
Sponsored Brand Sales Increase
500%
Sponsored Display Sales & ACOS Cu
Purplebone
PetsPurplebone are specialists in expert quality hair care for dogs, and reached out to Sitruna to help with their very ambitious growth plans for Q4 2020.
Purplebone
Purplebone are specialists in expert quality hair care for dogs, and reached out to Sitruna to help with their very ambitious growth plans for Q4 2020.
393%
Monthly Revenue
PPC management
storefront
Lucky Saint
Food & DrinkLucky Saint is an Award Winning #1 Rated Alcohol Free Beer. They have been with us since March 2022 and use our services on PPC management, technical assistance & copywriting!
Lucky Saint
Lucky Saint is an Award Winning #1 Rated Alcohol Free Beer. They have been with us since March 2022 and use our services on PPC management, technical assistance & copywriting!
35%
Sales Increase in 3 Months
74%
Probability A/B Test Image Outperformed
4.1%
YoY Search Volume Growth for “Alcohol-Free Beer”
Build Your World-Class Amazon Store today
.avif)
Sign up to our Newsletter
