Just Wears
JustWears, a London-based D2C brand, revolutionises men’s basics with sustainable materials and patented pouch design. Their award-winning underwear, made from premium Beech tree fibres, gained fame on BBC’s Dragons’ Den for exceptional comfort and support.
Website
https://just-wears.com/Industry
Apparel64%
Overall Sales Growth (YoY)
57%
Ad Sales Growth Post-Perpetua Migration
Increased
New-to-Brand Purchases via SB & SD Campaigns
Challenge
Balancing costs while boosting new customer growth.
JustWears is in a highly competitive niche on Amazon, where leading competitors offer products at lower prices. The increasing Cost Per Click (CPC) on Amazon was also challenging in all marketplaces. Juggling to maintain the target Cost Per Action (CPA) and Total Advertising Cost of Sale (TACoS) and at the same time aiming to expand sales and reach more new-to-brand customers.
Solution
From product pages to PPC — optimised for growth.
We optimised product listings with enhanced detail pages, engaging A+ content, and compelling brand stories to highlight the comfort and sustainability of their men’s underwear. We secured the Climate Pledge Friendly badge for listings and store pages, restructured campaigns to include branded, mid-funnel, and ASIN targeting, and launched Sponsored Brand and Sponsored Display campaigns to grow awareness and attract new customers. As an early adopter of Perpetua (Sept 2022), we leveraged its tools to optimise PPC performance, maintain target TACoS and CPA, boost brand visibility, and test new advertising strategies.
Our Service For
Just Wears
Everything your brand needs to succeed on Amazon.
Result
Boosting sales and brand awareness in every channel.
Overall sales grew by 64% YoY. (*Notes: Notes: This is based on Aug 21 – Jun 22 vs Aug 22- Jun 23 Overall Sales data)
Since we migrated (Sept 2022) and launched new campaigns through Perpetua, ad sales increased by 57%. (*Notes: This is based on Sept 21 – Jun 22 vs Sept 22- Jun 23 Ad Sales data)
SB and SD campaigns helped increased brand awareness thru increasing new-to-brand purchases from these campaigns.
"The team at Sitruna have provided excellent guidance on how to sustainably grow our Amazon performance. It's clear they are experts in both the Retail and Media on Amazon, helping us navigate through content improvements, uploading new SKUs, creating promotions and optimising Ad campaigns, all resulting in growth within defined efficiencies. Our account manager is always quick to respond to questions and provides proactive updates, which is much appreciated!"
Other Case Studies
All the case studies
Jack Daniel's
Food & DrinkFor more than 150 years, Brown‑Forman has responsibly built fine quality beverage alcohol brands. Some include Jack Daniel's, Chambord, Herradura & Woodford Reserve.
Jack Daniel's
For more than 150 years, Brown‑Forman has responsibly built fine quality beverage alcohol brands. Some include Jack Daniel's, Chambord, Herradura & Woodford Reserve.
170 slides
covering end-to-end Amazon strategy
3 months
from concept to completion
Playbook
empowering global teams
Friars
Food & DrinkFriars is a premium heritage British chocolate brand founded in 1927. They sell via their own site, eBay, and on Amazon offering handmade chocolate boxes and hampers.
Friars
Friars is a premium heritage British chocolate brand founded in 1927. They sell via their own site, eBay, and on Amazon offering handmade chocolate boxes and hampers.
5
Images per listing
15%
Conversion Rate Increase
200%
Sales uplift year-on-year
Antler
LuggageAntler sells a range of premium hand luggage, casual bags and accessories on Amazon and joined us in April 2021 with a view to improving their organic factors affecting details pages.
Antler
Antler sells a range of premium hand luggage, casual bags and accessories on Amazon and joined us in April 2021 with a view to improving their organic factors affecting details pages.
109
Infographic Images Uploaded
94
A+ Content Pages
+YoY
Sales Growth Achieved
Build Your World-Class Amazon Store today
.avif)
Sign up to our Newsletter
