How to Sell on Amazon: A Complete Guide for Vietnamese Sellers

Vietnam, with its rich heritage of craftsmanship, high-quality manufacturing, and entrepreneurial spirit, is perfectly positioned to succeed on the global stage. For Vietnamese business owners, Amazon offers a direct pathway to millions of customers in lucrative markets like North America and Europe.

While the journey involves several steps, this guide provides a clear roadmap. And for every complex stage, from international shipping to marketing, expert support is available to ensure your launch is a success.

1. Preparing for Verification

First, you need to set up your Amazon seller account. Amazon's verification process is very strict, so prepare your documents carefully. You will typically need:

• A Vietnamese Passport: This is the primary form of identification.
• A Bank Account Statement: This can be from a local Vietnamese bank. The name and address must exactly match the information you enter in Seller Central.
• A Credit Card: A card from a Vietnamese bank (like ACB, Vietcombank, or Techcombank) that can be charged for international transactions is required for fees.
• Proof of Address: A recent utility bill (electricity, water, internet) that clearly shows your name and address.

2. Managing International Payments

One of the first questions Vietnamese sellers ask is, "How will I get paid?" You will be earning in USD, EUR, or other foreign currencies, which need to be transferred to Vietnam and converted to VND.

While Amazon offers a direct currency converter, the most popular and cost-effective solutions are third-party payment services. Companies like Payoneer and Wise are widely used in Vietnam. They provide you with a virtual US or EU bank account, which you link to Amazon. They offer better exchange rates, saving you significant money on every payout.

3. The Biggest Challenge: International Logistics

Getting your products from your factory in Vietnam to an Amazon FBA warehouse in the US or Europe is the most complex part of the process. It involves:

• Finding a Freight Forwarder: A company that handles shipping your goods via sea or air.
• Customs Clearance: Navigating the import regulations and paying duties in the destination country.
• FBA Prep: Ensuring your products are labeled and packaged according to Amazon's strict FBA requirements.

This multi-step process can be intimidating. This is where a specialist partner becomes invaluable. Sitruna provides end-to-end logistics support, managing the entire journey from your location in Vietnam to FBA warehouses globally. They handle customs, freight, and FBA prep, removing the biggest obstacle for new sellers.

4. Product Sourcing and Compliance

Vietnam is a powerhouse for sourcing high-quality goods, from textiles and furniture to coffee and handicrafts. When choosing your products, you must ensure they meet the safety and compliance standards of the country you're selling in. For example, products sold in the US may need CPSC compliance, while those sold in Europe require a CE mark.

Navigating these international requirements can be difficult. The team at Sitruna can help guide you through product compliance, ensuring your chosen products are eligible for sale and won't face issues at the border.

5. Listing, Marketing, and Brand Building

Once your logistics are planned, you need to build your brand on Amazon. This means:

• Professional Listings: Writing compelling product descriptions in fluent, natural English (or German, French, etc.).
• Keyword Optimization: Finding the right search terms to attract customers.
• Amazon PPC: Running advertising campaigns to drive traffic and sales.

Building a brand in a foreign market takes skill and cultural understanding. Sitruna offers support with listing optimization and marketing strategies, helping you create a powerful brand presence that resonates with international customers.

Useful Resources

• Amazon Global Selling Homepage
• Payoneer for Vietnamese Sellers
• Wise (formerly TransferWise) for Vietnam
• US Consumer Product Safety Commission (CPSC)
• EU Guide to CE Marking
• Vietnam Trade Promotion Agency (VIETRADE)

Your Path to Global Success

Selling on Amazon from Vietnam is more than just a business opportunity—it's a chance to showcase the quality and innovation of Vietnamese products to the world. While the path has its challenges, every step is manageable with the right knowledge and the right partners.

Ready to launch your Vietnamese brand globally but need expert guidance? Schedule a free discovery call with the Sitruna team at www.sitruna.com/meet to map out your journey.

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