Beyond Tariffs: The Untapped Potential of Amazon EU in 2025
October 30, 2025
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In 2025, businesses and consumers are trying to make sense of the impact of new US tariffs that threaten to disrupt supply chains and inflate costs. But while all this is going on, the UK and EU are right there on Amazon, offering a lucrative e-commerce market with over 500 million potential customers – but did you know that only an estimated 1-2% of US businesses are already exploring this?
In this Partner Spotlight, we’ll look at:
- The problems posed by tariffs, and the current situation, which continues to evolve
- Why expanding into Europe is such a smart move for your long-term growth
- How AVASK and Amazon agency Sitruna can help you navigate the challenges that come with this, and support your successful growth

