In the Loop: Why You Should Be Moving Up The Funnel In 2023
October 30, 2025
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What's it about?
In this engaging 1-Hour In The Loop session, Laura Conboy, Data Strategist at Perpetua, joins Chris Thomas, Head of Advertising (now Sophie Down), and Steven Gornall, Commercial Director at Sitruna, to explore the power of a full-funnel approach for boosting sales.
Discover how to move beyond traditional Amazon PPC ads by leveraging Sponsored Brands and Sponsored Display to enhance your on-Amazon presence and drive conversions.
Learn how Amazon DSP can help you connect with consumers through upper-funnel tactics while measuring the full-funnel impact, and uncover strategies for using social media and influencer marketing to create compelling content that directs shoppers to your Amazon listings.
