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In the Loop: Why You Should Be Moving Up The Funnel In 2023

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May 22, 2024
A clack at 12:20
min

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In this 1-Hour In The Loop, Laura Conboy, Data Strategist at Perpetua, along with Chris Thomas, Head of Advertising and Steven Gornall, Commercial Director at Sitruna discuss why you should be moving up the funnel and how this can help drive incremental sales long term.

Moving beyond traditional Amazon Sponsored Products and PPC ads, learn how to leverage Amazon’s other offerings and how to expand off-Amazon to drive traffic back to Product Detail Pages.

In this session you’ll learn:

- The importance of engaging Sponsored Brands and Sponsored Display to create on-Amazon brand experiences while driving conversions
- Why leveraging the Amazon DSP helps you better connect with consumers off-Amazon with upper funnel tactics and measure the impact of those full funnel strategies
- The power of social media and influencer marketing to create authentic content that drives shoppers to Amazon

Our Amazon team is ready to help you succeed.

Book a discovery call with us today!

Let's talk

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