Sophie Down reports on Amazon Ads unBoxed 2024
October 30, 2025
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What's it about?
At unBoxed 2024, Amazon Ads unveiled a slew of updates to their advertising suite, featuring enhancements like DSP updates, new generative AI tools in their AI Creative Studio, an Audio Generator, and insights covering the full marketing funnel—all aimed at helping advertisers make the most of their media investments.
Just after speaking at the ChannelX Conference 2024, Sitruna’s Advertising Director, Sophie Down, flew directly to unBoxed 2024. The moment she returned to the UK, Chris Dawson sat down to dive into Amazon Ads’ latest updates.
Here’s what you’ll find in this video:
- 00:00 – Meet Sophie Down from Sitruna
- 00:50 – Amazon Ads unBoxed 2024 themes: Full-Funnel Advertising
- 02:27 – Prime Video Advertising
- 04:18 – Amazon DSP updates from unBoxed 2024
- 05:28 – Amazon AI Creative Studio
- 07:15 – Amazon Ads’ role in growth strategy
- 08:42 – In-house vs. agency-managed Amazon Ads
- 09:36 – Growing a brand from zero to global on Amazon
- 10:48 – Advertising tactics across territories11:29 – How Sitruna’s full-service Amazon agency partners with brands
