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Amazon A+ Content 2023

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February 14, 2023
A clack at 12:20

A+ Content feature enables brand owners to change the product descriptions of branded ASINs to image-rich design templates


A+ content is a highly valuable addition to any listing, and we recommend that any Seller enrolled in Brand Registry uses this feature.

Below the listing content itself (with its product description and seven images), A+ content is an opportunity to showcase your product and brand. In fact, there is much more flexibility in terms of imagery, layout, wording and even infographics here.

Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

Creating A+ Content

You can create A+ content yourself, by planning a graphic layout, gathering images and copy, and using Amazon's method of dropping in modules. There are lots of editable features here, so take your time in tweaking the layout and interplay of elements to give the best overall impact.

If you're short on time, or would like the most professional result, we provide an A+ content creation service. Using the branding experts we have in-house, we will create visually engaging templates on Seller Central, populated with images and copy. We truly understand how to grab attention with this section, and will help make your listings as compelling as possible.

In order for us to create your A+ content, we need the following thins from you:

  1. As much imagery as you have. It's particularly important that we have some lifestyle photography for this section. (We recommend you share a complete google drive folder with us, so we can shift through what you have.) If you don't have sufficient imagery yet, we can advise you about what photos we think would work best.*
  2. Your logo.
  3. Some copy. If your listing bullet points are fully fleshed out, our content expert can usually create some specific wording for A+ content from these. We will come to you for approval on anything new we write.
  4. Translation of any agreed copy for any region in which you'd like your content applied. (This will follow after we have agreed on the written content in English).

Once you've approved the drafts we have created, we will apply them to your listings, in the appropriate regions, and get them live.

*all images should be .jpg or .png. Different modules require different file sizes, so we will resize for you, but please make sure your images are high enough resolution not to be blurry when on a full screen.

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