Antler sells a range of premium hand luggage, casual bags and accessories on Amazon and joined us in April 2021 with a view to improving their organic factors affecting details pages.


Antler joined us in April 2021 with a view to improving their organic factors affecting detail pages. This included:

  • Technical assistance with creating parent + child relationships for their product ranges,
  • Copywriting to ensure all their listings are SEO friendly, include all of their important USPs and match their websites brand messaging.
  • Graphic work on images, A+content, videos, brand story and storefronts.


We created a priority list of ASINs to tackle, starting with their most popular lines. We also expedited new content when they had newlines come in throughout the year.


We uploaded x 109 infographic images, x 94 A+ Contents, 1 video, x 1 storefront, and around 9,800 keywords to their listings resulting in an increase in sales YoY.

A word from client

“We have had a fantastic two Prime Days, so I wanted to reach out personally to say thank you to the Sitruna team for all the hard work on the listing optimisation which helped deliver this result.” – Michael O’Connor, Head of eCommerce (July 2023)

Let's talk

Would you like to improve your results like Antler?
Let's talk

Read other customer stories

Case Study

Jack Daniel's

How Sitruna created a comprehensive playbook that would allow all Brown-Forman Ecommerce personnel worldwide to understand how Amazon works and how best to engage with, and execute, a strategy based on the specific requirements in their locales.
Case Study

Three Spirit

How Sitruna helped launch Three Spirit in the US generating $55k in sales during the first month.
Case Study


How SB and SD campaigns helped overall sales grow by 64% YoY by increased brand awareness through increasing new-to-brand purchases.

Build a world-class Amazon Store today