Over the first 6 weeks of running PPC with Perpetua ad tech, we saw our overall PPC sales increase by 53%. All three ad types saw performance improvements. Our Sponsored Product campaigns were the most extensive before launching, and after launching on Perpetua, we saw an increase in sales of over 20% and a slight improvement in ACOS.
We were very impressed with the performance of our Sponsored Brand campaigns. After moving these campaigns to Perpetua, sales increased by almost 440%. We did not launch any new Sponsored Brand campaigns during this period, so this was purely an improvement from existing PPC campaigns from hourly bid changes and an increase in data availability.
The new Sponsored Display campaigns also significantly outperformed our previous campaigns. We saw sales increase by 500% in the six weeks following the launch. In addition to the improved sales, our Sponsored Display ACOS improved from 43% to 31%.