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Rainbow Chalk’s story began in 1994 when they first started to develop liquid chalk products. Their knowledge and passion for water & chalk-based products began to expand, which led them to bring more fantastic DIY products to the market!
RCM needed to launch a new design that included their current products and highlighted the new product within the category. We were tasked to extend the brand look and create high-converting listing images, premium A+ content, a brand story and a storefront that fits their existing brand look & feel.
In the listing images, we organised the modules and visual elements to best convey the product’s USPs and apply scenarios, so the customer can easily have an insight into this product.
We chose the premium A+ content feature to ensure the customers have high-res images to see clear information.
In the brand story, we added the ASINs cards and store links, allowing the customer to easily access other product pages.
For the storefront, we used the product modules and shoppable module, which can let the customer check the product detail without leaving the store page.
Firstly, we created the listing image templates to align their current branding and apply the same style to the premium A+ content. After this, we added brand-new products to the existing brand story and storefront. We looked into the best-seller product pages and found a harmonious way to fit in the right place.
We created x 4 listing infographics, x 4 premium A+, 1 generic brand story and 1 store page.
The new product range we created for RCM is called “Home Guard”, which includes Floor Paint, Barn Paint, Exterior Masonry Paint and Exterior UPVC Cladding Paint.
"Sitruna has done a great job, and I’m pleased with how they have turned out." - Nick Ednie, Managing Director.